Added: 2025-05-23 15:50.00
Updated: 2025-05-25 03:31.13

B2B Marketing Manager - Contract

Varese , Lombardy, Italy

Type: n/a

Category: Marketing & Communications

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Company: Salt
Region: Varese , Lombardy

SALT is working with a market leading global enterprise software company who offer a broad portfolio of solutions to empower businesses to securely manage, optimise, and extract value from their information at scale.The opportunity:We are hiring an experienced and proactive Field Marketing Manager (6+ month contract) to lead regional execution. You will act as the local marketing expert, owning both planning and execution of regional campaigns aligned with global strategy, ensuring delivery of pipeline and sales outcomes through a mix of event marketing, digital tactics, partner enablement, and localisation.This is a hands-on, autonomous, and commercially driven role, perfect for marketers comfortable owning the end-to-end lifecycle of regional demand generation in close collaboration with sales, and central marketing functions.This role can be remote-first, however you will naturally need to be on-site for events, trade shows, and workshops.Key Responsibilities:Own and lead the planning, development, and execution of regional marketing campaigns aligned to business unit goalsDeliver measurable results: drive pipeline growth, lead conversion, and ROI through tactical executionPlan and execute regional events (for example, company-hosted summits, industry trade shows, ABM-style workshops)Collaborate with global teams (for example paid media, product marketing, creative) to tailor global assets to local marketsCoordinate with internal creative/web teams to launch campaigns via internal platformsLocalise content and campaigns in-market to ensure cultural and language fitWork closely with Sales, Pre-Sales, Channel, and Account Development teams to align marketing efforts with commercial goalsAnalyse campaign performance and apply learnings to optimise future initiativesManage end-to-end event logistics, registration pages, landing pages, and reporting dashboardsSkills & Experience Required:58 years in B2B field marketing, preferably within enterprise software, SaaS, or digital experience platformsExperience working with cross-functional teams in matrix organisationsTrack record of owning regional marketing plans and delivering pipeline-generating activitySolid understanding of demand generation tactics and campaign performance metricsHands-on experience with digital marketing, events, webinars, and ABM programsFluent in English and Italian
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