Requirements: English
Company: InfobelPRO
Region: Brussels , Brussels
About InfobelPro
InfobelPro.com is a trusted B2B data provider with over 30 years of experience powering data-driven decision-making for businesses across the globe including several Fortune 500 clients.
Today, we are evolving rapidly: our ambition is to scale our impact in a world increasingly shaped by AI and automation. We combine our decades-long expertise with a startup-style mindset agile, collaborative, and bold in our growth strategy.
As we accelerate, were looking for a Head of Growth who can bridge strategic thinking with hands-on execution. Someone who brings structure, but also thrives in fast-paced environments and knows how to make things happen.
Your Role
As Head of Growth, you''ll take full ownership of our marketing strategy and execution. Youll work alongside a lean team including one in-house content manager and coordinate with external service providers to scale campaigns, sharpen our positioning, and drive lead generation.
This is a key leadership role that requires both vision and executional drive.
Key Responsibilities
1. Marketing Strategy & Execution
- Develop a clear, data-informed marketing strategy that supports business growth.
- Define and execute marketing campaigns across multiple channels
- Define KPIs and iterate based on results.
2. Brand & Content
- Refine our brand voice and positioning in the B2B data and AI market.
- Oversee content creation to establish thought leadership.
- Collaborate with sales, product, and customer success teams to ensure consistent brand messaging and alignment with business objectives.
3. Growth & Demand Generation
- Increase qualified inbound traffic and improve conversion rates across the funnel.
- Test and scale targeted performance marketing campaigns.
- Identify opportunities to position InfobelPro as a thought leader.
4. External Partners & Resources
- Manage SEO, design, and content partners for campaign execution.
- Maintain brand consistency and messaging quality across all providers.
- Onboard and manage new agencies as needed to scale efforts.
5. Analytics & Reporting
- Track key performance indicators including CAC (Customer Acquisition Cost), MQLs, traffic and campaign ROI.
- Provide regular performance reports and recommendations to the leadership team.
- Use data to guide strategic decisions and optimizations.
6. Budget Management
- Own the marketing budget and ensure smart allocation across initiatives.
- Optimize spend based on results and ROI analysis.
What Were Looking For
Experience
- 5+ years in B2B marketing, ideally within SaaS, data, or AI-related companies.
- Proven experience leading marketing strategy and executing performance-driven campaigns.
- Strong understanding of growth marketing and demand generation best practices.
- Skilled in managing external agencies and freelancers.
- Excellent English communication skills (written and verbal).
- Strong analytical capabilities and familiarity with modern marketing tools.
Mindset
- Entrepreneurial: You take ownership, move fast, and adapt quickly.
- Strategic yet hands-on: You enjoy shaping the big picture and executing the details.
- Data-driven: You test, measure, and optimize relentlessly.
- Collaborative: You work well with cross-functional teams and external partners.
Why Join InfobelPro?
- Legacy meets innovation: Work in a company with 30 years of history and the mindset of a modern scale-up.
- Leadership role: Own the marketing function and help shape company growth.
- Dynamic culture: Join a young, forward-thinking leadership team committed to impact and innovation.
- Room to grow: As we scale, your role and responsibilities will evolve too.