Requirements: English
Company: Werfen
Region: kingdom of spain, es ,
Job SummaryThe Product Manager defines and implements strategies addressed to market requirements for the product menu. Performs product management and prepares a marketing support program for a dedicated product line. Provides marketing assistance to field personnel and customers. Leverages scientific expertise to ensure the achievement of the objectives set for the Business Line and collaborate with cross-functional teams to shape tactics, navigate regulatory landscapes, and drive product success.Key Accountabilities- Prepare the launch of new products: market research, positioning, competition, publications, and value proposition.- Stay updated on the market needs and the competitors analysis.- Provide the commercial network with the necessary arguments to counter objections from competitors and customers based on the value-selling method adequately.- Prepare the necessary marketing material: brochures, catalogs, and presentations, digital campaigns, etc.- Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts, and anything else mandatory.- Prepare and participate in Workshops, Congresses, Scientific Sessions, and other events.- Encourage the evaluation of products to generate scientific articles.- Participate in the preparation of the tenders, writing the technical part. In collaboration with the Sales Application Specialist and tenders department.- Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP,- Keep Teams database updated, as well as the Company's website.- Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers.- Contact with Suppliers regarding product issues, incidences and updates.- Work with Logistics to manage all types of product incidents: back orders, stock dimension, purchase equipment forecast, among others.- Maintains regular communications with technical services on problems with instruments, software and reagents within the product line.- Maintain a fluid relationship with the different KOLs and support the commercial network in the visits that require it.- Provides presentations to customers.- Train the different members of the commercial network (Area Managers, Key Account Managers, and Sales Application Specialists).- Manages and drives internal projects with minimal supervision.- Ensures compliance with Werfen Code of Ethics.Networking/Key relationships- Commercial team: AMs, KAMs and SAS- Technical Service HelpLine- Logistics- Contracting and Customer Service- Quality Assurance and Regulatory Affairs- Legal and Compliance- Strategic Business Unit- Other Werfen affiliates- Other Business Units in Spain and PortugalMinimum Knowledge Experience required for the position- EducationoBachelors or Masters Degree in Life Sciences or Medicine is desirableoHematology discipline knowledge is highly valuableoAdditional degree in business administration, marketing, or equivalent preferred- ExperienceoMinimum three years experience either in the IVD industry in a similar position or a Medical or Technical role at a Hospital IVD Laboratory is highly desirable, preferable in the Hemotalogy Laboratory.- Additional Skills/KnowledgeoLanguages:English fluentSpanish fluentPortuguese, valuableoKnowledge in digital marketing valuableSkills Capabilities:- Business Acumen- Effective team-player- Ability to work independently managing assigned projects- Presentation skills- Customer Focus- Excellent oral and written communication skills- Creativity- Organizational Agility- Ability to build strong business relationships- Planning- Drive for ResultsTravel requirements:- Up to 30% of time- TerritoryoSpain and PortugaloOthers, occasionally due to business activity