Requirements: English
Company: Venchi
Region: Milan , Lombardy
About Us: Founded in 1878 by Silviano Venchi, Venchihas become a global leader in chocolate and gelato, blendingItalian tradition with a commitment to craftsmanship andwell-being. With over 145 years of history, Venchi offers more than350 chocolate recipes and 90 gelato flavors, adhering to thehighest quality standards while embracing the principles of theMediterranean diet. The company focuses on enhancing life quality,social connections, and environmental respect through its products.Supported by over 1,600 employees, Venchi operates more than 180stores in over 70 countries, with headquarters in Milan, a factoryin Cuneo and 4 regional offices in Hong Kong, Shanghai, New York,and Beijing. Join us at Venchi and be part of a story thatcelebrates moments of cheerfulness with indulgent products craftedfor your well-being. Your Mission: We are looking for a highlymotivated, results-oriented and data-driven Senior CRM Manager tojoin our HQ based in Milan! Reporting to the Head of Marketing, youwill lead the development and execution of our global CRM strategyto drive customer engagement, retention, and lifetime value. Youwill play a strategic role in transforming customer insights intoimpactful campaigns, while fostering a culture of innovation,collaboration, and continuous optimization across teams andmarkets. Key Responsibilities: - Define and implement acomprehensive CRM strategy to drive and accelerate customeracquisition, engagement, retention and reactivation across allchannels and markets. - Monitor and analyze performance throughoutthe customer lifecycle, identifying key conversion drivers andoptimizing campaigns to maximize ROI and business impact. - OverseeCRM performance, tracking and reporting, define and monitor themain CRM KPIs, and provide strategic insights to support businessdecisions. - Manage the planning, deployment and analysis of CRMcampaigns, with strong focus on email marketing, personalizedcustomer journeys and the loyalty program. - Drive the developmentand adoption of advanced CRM tools, including segmentation,marketing automation, personalization, and predictive analytics. -Work in close partnership with global and local teams to pilot,optimize, and scale CRM initiatives and innovations across markets.- Act as a CRM ambassador, fostering a strong internal communityacross global and local teams, facilitating best practices sharingand supporting local team upskilling. - Collaboratecross-functionally with Brand, Communication, Digital andCommercial teams to align CRM strategies with broader marketingstrategies and business objectives. - Lead, mentor, and inspire ahigh-performing CRM team, fostering a culture of excellence,agility, and client-centricity. The Ideal Candidate: - 710 yearsof experience in CRM strategy and execution, ideally incustomer-centric and fast-paced industries; retail experience isneeded. - Solid background in marketing, business, communication,or management engineering. - Proven track record in leveraging dataand analytics to drive actionable insights and improve customerlifecycle performance. - Experienced in working withincross-functional teams and managing complex, multi-market projects.- Strong strategic mindset combined with a hands-on,execution-focused approach. - Skilled in CRM tools and marketingautomation platforms (experience with Microsoft Dynamics is aplus). - Excellent project management and leadership capabilities,with the ability to coach and grow team members. - Fluent inItalian and English; additional languages are a plus. - and ofcourse a chocolate and gelato lover! What We Offer: - CelebrateSuccess: Annual results-based bonus, with the option to convert itinto welfare benefits. - Lifelong Learning: Access unlimited worldclass content on a customized learning platform empowering you tocontinually grow and embody Venchis value of curiosity andexcellence. In addition, you''ll benefit from dedicated trainingplans for the development of your soft skills. - Flexibility andBalance: Benefit from flexible working hours and hybrid workoptions. - Global Vision, Local Flavour: Join a passionate,creative team where innovation thrives. From our global HQ in theheart of the city, near our iconic stores, help bring the Venchiexperience to life. Together, we craft excellence, from sourcingpremium ingredients to delivering joyful moments worldwide. -Exclusive Sweet Benefits: Enjoy a 30% discount in-store and 40% offour e-commerce platform. Plus, you will receive special giftspacked with Venchis finest chocolate. Benefit from ticketsrestaurant, access to two comprehensive welfare platforms, andadditional private health insurance to enhance your personalwell-being. Join us at Venchi and help us bring the Italian way oflife and delicious flavors to every corner of the world! We lookforward to hearing from you!