Requirements: English
Company: WhatJobs
Region: Zug , Canton of Zug
Together with our customers, we combine the real and
digital worlds. With technology, software and services for smart
buildings, we transform the everyday for everyone. By combining the
real and digital worlds, we empower our customers to reach their
decarbonization goals, lower their operating costs and create
world-class occupant experiences for their people. Its not just
about improving buildings, its about creating efficient, safe,
adaptable and sustainable environments, which improve the way the
world lives and works. The digital transformation of buildings is a
fast-changing, dynamic sector, and it needs more than just great
technology - it needs great people, too. We know a business only
thrives if its people are thriving, so at Siemens we put our people
first. Within our buildings business, our diverse global team will
support you through your career and challenge you to grow in new
and exciting ways, as we transform the worlds infrastructure. In
our quest to revolutionize the worlds infrastructure, we are
seeking a Vertical Marketing Manager for Healthcare for our SI
Building Business Unit Team within our SI S Marketing Unit . Our
shared journey could take you anywhere...where would you like to
go? Location: This position will be located in either Zug,
Switzerland or Munich, Germany or Chicago or New York, USA
Prerequisite is in any case your legal eligibility to work in the
respective country. The Role As a Vertical Marketing Manager for
Healthcare you will be creating marketing strategies and content
targeting Buildings customers in the Healthcare industry globally,
reporting into the Head of Marketing for Verticals &
Sustainability at Siemens Smart Infrastructure Buildings. Your new
responsibilities - Own & develop the marketing plan for the
vertical incl. metrics and budget planning, collaborating closely
with the Vertical Head, our Technical Units, Countries,
Communications and your peers in Offer Marketing - Ensure planning
is in line with overarching Go to Market strategy - Articulate
value proposition and strategic narrative and position our
portfolio for Buildings in the Healthcare industry (e.g. for
hospitals) - Lead & design the strategic narrative providing
guidance to demand generating and Sales teams - Ideate & craft
battle cards and use cases on real life customer challenges -
Create compelling, customer-centric content that can be used in an
omnichannel and multipurpose approach for digital assets, Sales
collateral, whitepapers, event storylines etc - Leverage market,
customer and competitive insights as a basis for all of the above
and where needed ideate, conduct and conclude on research in
partnership with the business to create actionable insights -
Author and orchestrate a marketing strategy that your peers and
countries will be able to translate into campaigns & tactics -
Ensure Siemens Xcelerator is positioned respectively and be part of
identifying opportunities for growth and channelling feedback via
established workstreams - Apply best practices and benchmarking
towards our Marketing activities Your talents and experience What
you need to make real what matters: - Degree in Marketing, Computer
science, business administration, or a comparable discipline -
Experience in the Buildings industry and related products,
portfolio and services knowledge a must have - 7 years plus of
professional experience in B2B Tech Marketing and proven track
record in delivering complex B2B marketing projects on a global
scale - Ability to translate thought leadership into real customer
use cases by understanding both our portfolio, the industry and our
customer needs - Understanding of concepts, practices and
procedures in the Healthcare business - Experience in content
creation, customer and marketing research and analysis as well as
vendor/agency management and have good knowledge of a
state-of-the-art Marketing and Sales concepts, practices, metrics,
and procedures - Knowledgeable in digital demand generation to work
hand in hand with partnering teams generating demand - Ability to
translate thought leadership into real customer use cases by
understanding both our portfolio, the industry and our customer
needs - Strong communication skills and be fluent in English and be
able to explain complex topic in an engageable way. Fluent German
is a plus. Additional languages are welcome - Be a reliable partner
and a team player who delivers results on time and in high quality
- Flexible Work and have experience working with global and remote
teams and are willing work in an agile environment Employee
benefits - Varied further training opportunities - Access to
employee share programs - Further information about employee
benefits can be found here What its like working for us