MANAGER BRAND COMMUNICATION EE
The Manager Newsroom & Digital Membership EE
The Manager Newsroom & Digital Membership EE role is responsible for leading NEWSROOM agenda across Zone East and to execute PR&influencers strategy helping position the brand across sport&lifestyle environment. This person will be fully responsible for all Newsroom initiatives such as brand stories calendar management, partner portfolio planning and PR activations for local initiatives. The role would work in a fast-paced and highly strategic environment with many opportunities to develop and to gain exposure within the organization.
Key Responsibilities:
Scope: Key position in Zone East organization to drive membership: Analyzing of existing membership drivers, creating new innovative drivers and taking accountability for driving transparency, decision making and accountability across initiatives to deliver against targets for East (focus Poland). Key interaction function for EU brand membership team & lead for East Newsroom.
- Support & coordinate the brand calendar of key stories by creating excel templates, editing & inputting assigned stories.
- Support in coordination of yearly athlete partner publishing plan through template creation, collaboration with the Sports Marketing & Brand teams and assigning campaigns to relevant partners.
- Support in content creation for athletes through collaboration with external agency.
- Filling in reports, excels & submitting them to the EU Newsroom team.
- Planning and executing brand campaigns in collaboration with external agency to develop PR strategy, influencer cooperation & content creation.
- Develop PR strategy & influencer activation for membership activations.
- Create locally adapted press releases & influencer publishing guidelines for membership activations.
- Identifying opportunities for local activations to boost membership through collaboration with Brand Communications, Retail & Sports Marketing teams.
- Attend monthly calls with EU and provide local input.
- Analyzing of existing membership drivers, profound understanding of membership data base
- Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general.
- Support in project management for cross-functional initiatives incl. deliverables, milestones, progress monitoring. Drive for results and monitor progress in achieving goals.
Key Relationships:
- Zone EAST: Business development, Brand Communications, Newsroom, GTM team, Sports Marketing, Own Retail, Central SLT
- Market Europe: adidas Digital activation team, Digitial Localisation team, App teams (Adiclub, Confirmed, Runtastic), Europe Newsroom
- Others: Membership roles in other Key Cities, Global Organization, Cluster & Zones
Knowledge, Skills and Abilities:
- Ability to work in a fast-paced environment with different international cultures
- Ability to handle ambiguity and untangle complex situations into actionable activities
- Strong analytical skills and critical strategic thinking
- Strong project management skills
- Solutions-oriented approach and entrepreneurial mindset
- Strong interpersonal skills (communication, influencing, stakeholder management), especially when interacting with different levels of business
- Good level of commercial awareness, business acumen and practical judgement
- Adequate knowledge of the sporting goods industry
- Mental flexibility, initiative, determination and results orientation
- Fluency in written and spoken English, other East European language (Polish, Czech) as a plus
Requisite Education and Experience / Minimum Qualifications:
- University degree in business, ideally with Digital Marketing focus (Masters or MBA preferred)
- 5+ years of in-depth experience related to strategic projects management or similar topics
- Cross-functional experience ideally with / digital / marketing / sales / IT
- Industry: sporting goods or comparable industry
- Experience working with stakeholders and experts at various organizational levels
- Understanding of publishing mix: owned, earned & paid
- Experience with digital apps, membership programs and digital marketing is a plus
- Experience in briefing of and working with external partners and agencies is a plus
- Solid knowledge about the Key City Warsaw and its consumers is a plus
- Up to 3 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce/Brand Communications experience in sports business, consumer goods, marketplaces, etc is a plus
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.