Requirements: English
Company: PHD Media Spain
Region: catalonia, spain , Catalonia
PHD pioneered communications planning over 25 years ago and has since become the most awarded media network, recently named ADWEEK''s Global Media Agency of the Year 2024. PHD Global Business strives to represent the best of PHD, collaborating closely with more than 80 offices across 70 countries within the global PHD network. We are part of Omnicom Media Group, the media division of Omnicom Group, Inc.
The team operates without a designated home market. The work arrangement for this role will be determined based on various factors, and it may be remote or based in one of PHD''s EMEA offices.
Role Operations & Engagement Manager
This role will collaborate closely with the wider Operations & Engagement team and report directly to the Global Operations & Engagement Lead.
Key Responsibilities
- Role & Responsibilities: You will manage automated campaign optimization across Programmatic, Search, and soon Social channels, leveraging advanced machine learning. In this role, you will collaborate with hubs and local teams across selected EU-5 and North American markets. Your focus will be on ensuring the successful performance of algorithms and driving adoption across all viable channels.
- Campaign Management and Adoption: Execute, manage, and optimize campaigns on platforms such as DV360, TTD (Programmatic), and Google Ads, SA360 (Search), ensuring efficiency thresholds are met. Regularly report on performance and manage campaign briefs, track adoption, conduct feasibility analyses, and troubleshoot issues.
- Data Accuracy and Validation: Conduct regular audits of tracking elements, including Floodlights, universal pixels, static pixels, and variables, ensuring data precision for effective functionality and performance measurement. Flag issues promptly and coordinate with relevant teams to resolve tracking discrepancies.
- Algorithm Management: Oversee algorithm requests, working closely with Data Science teams to troubleshoot, assess feasibility, and apply AI mechanisms effectively. Manage and validate algorithm syntax for platforms like DV360, Google Ads, SA360, and TTD. Enhance AI targeting & budget allocation and conduct real-time checks to ensure robust performance.
- Reporting & Insights: Manage automated reporting tools and update trackers for adoption, efficiency, billing, and forecasting. Perform monthly performance reviews at critical campaign stages (e.g., 50% and 70% completion) and provide insights on benchmarks, edge cases, and efficiencies across brands and markets.
- Collaboration and Communication: Participate in regular and ad hoc meetings with stakeholders, providing performance updates, progress reports, and addressing challenges. Collaborate closely with the Operations and Engagement teams to ensure alignment and seamless execution.
- Continuous Evolution: This is a dynamic role requiring ongoing iteration and problem-solving. While core tasks will focus on digital and analytics, responsibilities will adapt as the project evolves, with an emphasis on innovation and improvement.
Profile
- Experience 2-3+ years of programmatic advertising experience, particularly with platforms like DV360 and The Trade Desk. Exposure to Search (Google Ads, Microsoft Ads/Bing, Search Ads 360) and Social platforms (Meta Ads Manager, TikTok Ads, etc.) is highly recommended.
- Proven Expertise: Demonstrated success in managing performance campaigns across biddable channels.
- Cross-Channel Insight: Strong understanding of cross-channel performance analysis, ensuring cohesive strategies and optimal measurement across Search, Social, and Programmatic channels.
- Tracking and Troubleshooting: Hands-on experience in tracking setup, implementation, and validation, including Floodlights, universal pixels, static pixels, and dynamic creative variables. Familiarity with debugging tools such as Google Tag Assistant, Pixel Helper, or Omnibug is highly desirable.
- Platform Integration Knowledge: Comprehensive understanding of how DSPs, ad servers, and analytics platforms (e.g., Google Analytics, Adobe Analytics) integrate and interact.
- Analytical Mindset: Proficient in analyzing performance metrics across multiple channels, identifying trends, and providing actionable data-driven recommendations.
- Detail-Oriented: Exceptional attention to detail and capability to manage multiple priorities effectively in a fast-p