Requirements: English
Company: Michael Page
Region: Ciney , Wallonia
As the Digital CRM Manager, you will play a pivotal role in shaping our digital presence, enhancing customer engagement, and driving measurable success through strategic initiatives.You will be responsible for developing, executing, and managing comprehensive digital marketing strategies while overseeing our CRM initiatives to build meaningful and lasting relationships with our customers. Our client is a well-known french company active in the Dermato Cosmetic industry - With a strong presence in Belgium and in order to sustain their growth, they are actively looking for their new Digital Marketing CRM Manager. As the successful Digital Marketing CRM Manager, you will have the following responsibilities: Earned Media:Develop and execute strategies to grow organic visibility and engagement through SEO, social media, and digital PR initiatives.Foster relationships with influencers and partners to amplify brand reach and credibility, assisting the marketing team in influencer selection by analyzing audience overlap and engagement.Monitor and analyze earned media performance to identify opportunities and optimize impact.Track and improve the share of voice (SOV) by benchmarking against competitors and identifying gaps to increase brand prominence.Owned Media:Manage and optimize content for owned channels, including the website, email campaigns, and social media platforms.Oversee the CRM database, powered by Microsoft Dynamics, ensuring data integrity and leveraging insights for personalized and effective customer communication.Create and maintain content calendars to ensure consistency and alignment with business goals.Implement and manage always-on content strategies to maintain continuous engagement and relevance across channels.CRM Initiatives:Lead both B2B and B2C communication strategies to enhance customer retention and loyalty.Oversee the launch and management of the loyalty program, ensuring it aligns with overall CRM goals.Manage and troubleshoot the sales tool used by medical and sales representatives to take orders, coordinating updates and enhancements with the CRM solution agency.Serve as the primary problem-solver for any issues related to the sales tool, ensuring minimal disruptions for field teams.E-commerce:Partner with the Key Account Manager (KAM) to support e-retailer accounts by providing guidance on optimizing digital sales strategies.Assist the KAM by analyzing performance data, identifying areas for improvement, and offering recommendations for enhancing e-commerce operations.Participate in business reviews with e-retailer clients alongside the KAM to provide digital expertise and strategic input.Collaborate with internal and external stakeholders to ensure alignment of e-commerce activities with broader digital marketing strategies, improving product visibility and customer engagement.Paid Media:Plan and execute paid campaigns across digital channels to drive traffic, conversion, and awareness.Monitor paid media performance and adjust strategies to maximize ROI.Conduct regular business reviews with the media agency to evaluate performance and refine strategies.Collaborate with external agencies when necessary to ensure high-quality execution.Team Leadership:Manage and mentor the Digital Project Manager and the intern, ensuring they are equipped with the tools and knowledge to succeed in their roles.Provide clear direction, feedback, and support to the team while fostering a collaborative and innovative working environment.Embody a human-centric approach, fostering trust, transparency, and maturity to lead the team effectively and ensure open communication.KPI Development and Tracking:Define key performance indicators (KPIs) for all digital, CRM, and e-commerce initiatives.Regularly track and report on KPI progress, providing actionable insights to optimize strategies.Use data-driven decision-making to continuously improve campaign effectiveness and customer experience.Cross-Department Collaboration:Act as a central point of contact for all things digital, CRM, and e-commerce, ensuring seamless communication and collaboration across departments.Collaborate closely with the marketing department for traditional PR efforts while taking full ownership of digital PR and influencer activities.Partner with the sales department as the primary contact for the sales app, ensuring alignment between sales tools and digital strategies.Work with the product and customer service teams to align strategies and enhance overall customer satisfaction.As the successful Digital Marketing CRM Manager, you will have the following requirements: At least a Bachelor degree in Marketing or equivalent by experiencesA strategic thinker with deep expertise in digital marketing, CRM, and e-commerce, who understands how to leverage earned, owned, and paid media.Proficiency in Microsoft Dynamics and experience managing CRM databases and solutions is a plus.Strong problem-solving skills with experi