Requirements: English
Company: myGwork
Region: Barcelona , Catalonia
This job is with Aristocrat, an inclusive employer and a member of myGwork the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Product Madness has an exciting opportunity for an ASO amp; ASA Manager (Mid - Senior Level)to join our Growth Team and drive App Store Optimization (ASO) and Apple Search Ads (ASA) strategies for some of our top-performing apps across global markets.Reporting to the Head of Organic Growth, you will be responsible for developing and executing App Store Optimisation and Apple Search Ads strategies to maximize app visibility, conversion rates, and user acquisition efficiency.You will collaborate closely with cross-functional teams, including User Acquisition, Product Marketing, and Creative, to align app store strategies with broader marketing initiatives. Your insights and expertise will help shape data-driven decisions, ensuring our games stay competitive in a fast-evolving mobile landscape.Day to DayDevelop and execute ASO strategies to ensure our games rank highly in search results and maximize visibility across Apple Store and Google PlayBuild and optimize Apple Search Ads (ASA) to improve campaign performance, targeting, and cost efficiency.Plan and follow-up on traffic - and other marketing initiativesWork with external agencies and internal stakeholders to gain insights and identify areas for improvementProvide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analyticsWhat We#39;re Looking ForTechnical SkillsExperience with ASOExcellent analytical and presentation skillsA good understanding of the mobile gaming marketProficiency in additional language strong advantageExperience working with ASABe able to influence development and marketing teamsBehavioursAbility to learnProblem solvingCommunicationBeing curiousStakeholder managementAbility to work under your own initiativeWhyProduct Madness?As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdansk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.But dont just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the Employer of the Year - Media and Entertainment category.So, whats stopping you?Our ValuesPeople FirstWe have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person#39;s voice will always be heard and addressed.MAD for MoreAlways improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the worlds best games company.Champion TogetherWe excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.Globally InclusiveWe are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.Customer FocusedWe always think from the customer#39;s perspective - be it players or internal customers.Improving their experience and joy is what drives us. Every client#39;s success is our big win!Travel ExpectationsNoneAdditional InformationAt this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.#LI-DNI