adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
Purpose & Overall Relevance for the Organization:
As a Manager in Product Marketing, you are responsible for driving product marketing initiatives within your respective area. You translate consumer insights and brand strategy into actionable plans, ensuring product relevance and commercial success. You collaborate closely with cross-functional teams to manage timelines, support go-to-market execution and maintain data integrity. Your role is key in shaping product stories that resonate with consumers and deliver business impact.
Key Responsibilities:
- Demonstrate ongoing knowledge of the BU vision, strategic roadmap, and financial objectives
- Drive the execution of seasonal product portfolio plans and its tactics by aligning cross-functional teams and ensuring deliverables meet strategic objectives
- Conduct market research and trend analysis to support uncovering new business opportunities
- Manage end-to-end product development activities and key milestones, ensuring timely progress across functions and alignment with category and brand expectations
- Deliver against product creation milestones, ensure teams follow the agreed development calendar, and support efficient range development
- Maintain accurate and complete product master data to enable downstream systems and processes
- Manage the input and upkeep of product master data and attributes, ensuring accuracy and timely availability for go-to-market execution and sales readiness milestones for assigned product ranges
- Establish strong working relationships with cross-functional teams including Design, Development, and Marketing to ensure alignment and collaboration
- Provide input and feedback on concept relevance and team needs during alignment processes with GTM, Brand Communications, and Sports/Culture Marketing teams to support cohesive product storytelling and launch plans
- Cultivate and manage relationships across business units to identify collaborative business and brand opportunities, ensuring alignment and consistency across shared plans and initiatives
- Conduct data analysis to identify market patterns, consumer preferences, and product performance drivers to optimize product offerings and business planning
- Monitor financial performance and key product KPIs (like buying volume, revenue, margin, and sell-through) to support business health and strategic decision-making by sharing operational insights
Key Relationships:
- Partnerships across functions, markets, and creation centers
- Design, Operations, and Go-to-Market (GTM) teams
- Brand and Sports Marketing
- BU Directors/Category Managers in markets
- Internal stakeholders across Finance, Planning, Digital, Sales, and Strategy
Knowledge, Skills, Abilities:
- Solid knowledge of sport/style industry and relevant product category
- Working knowledge of cross-functional marketing disciplines
- Proficient in analytical thinking and tactical planning
- Strong communication and presentation skills
- Ability to support conflict resolution and stakeholder alignment
- Capable of executing change within team-level projects
- Clear consumer focus on product-related decisions
- Creative and lateral thinking to improve processes
- Ability to travel and enthusiasm for sports culture
Requisite Education and Experience / Minimum Qualifications:
- University degree (BA/MA) in a relevant field such as Marketing, Business Administration, or Product Management
- Profound experience (3-5 years) in Product Marketing, Brand Management, or Category Management. Strong preference for footwear product experts.
- Strong foundation in consumer behavior and segmentation
- Working knowledge of retail environments, e-commerce, and omnichannel marketing
- Proven ability to support product creation from concept to market
- Experience working with cross-functional teams (e.g., design, development, sales, marketing)
- Excellent English: fluency in another language relevant to key markets is preferred
- Digital fluency in Office 365 applications and product and marketing tools
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.