Requirements: English
Company: Luxe Taste & Style
Region: Junglinster , Grevenmacher
Digital Strategy & Web Performance Specialist
Luxembourg
An opportunity to shape the digital presence of a premium lifestyle brand
Join Luxe Taste & Style, Luxembourg''s leading premium lifestyle media group behind the acclaimed KACHEN magazine and REESEN platform. We create elegant content celebrating the finest in gastronomy, design, and refined living for discerning audiences across print and digital channels.
Digital Strategy & Web Performance Specialist
Are you a technically-savvy digital strategist who combines WordPress expertise, analytics proficiency, and compelling content creation skills? Then this opportunity is made for you!
As aDigital Strategy & Web Performance Specialist, you will spearhead our digital transformation and elevate our brand positioning in the premium lifestyle space. You will be responsible for developing and implementing a data-driven digital strategy, managing our WordPress ecosystem, analyzing performance metrics to guide decision-making, and creating compelling content that drives meaningful traffic and engagement across all digital channels.
Your Responsibilities
Digital Strategy & Website Management:
- Design and implement a comprehensive digital strategy with measurable KPIs to increase online visibility, engagement, and conversion
- Oversee our WordPress website ecosystem, providing strategic guidance on optimization, functionality, and content structure
- Work effectively with technical teams by understanding WordPress capabilities and limitations
- Develop and execute strategies to drive qualified traffic to our website from social media and other digital channels
- Implement technical SEO best practices and content optimization to improve organic search rankings
- Monitor website performance and user behavior to identify improvement opportunities
Analytics & Data-Driven Decision Making:
- Set up and maintain robust analytics tracking across all digital platforms (Google Analytics, social media insights, etc.)
- Analyze performance data to identify trends, opportunities, and areas for improvement
- Create comprehensive performance reports with actionable insights
- Use data to refine targeting strategies and optimize content distribution
- Develop attribution models to understand the customer journey and optimize the marketing funnel
Digital Content Coordination:
- Work closely with our team of journalists to develop and execute a cohesive digital content strategy aligned with analytics insights
- Coordinate content planning across platforms and ensure alignment with brand guidelines and messaging
- Oversee content calendars and publication schedules for digital channels
- Provide editorial guidance and feedback to enhance digital content performance
Content Creation & Storytelling:
- Create engaging written content including articles, blog posts, product descriptions, and marketing copy that aligns with our brand voice
- Develop and produce original and impactful multimedia content for our social networks and website
- Write compelling newsletters, feature articles, and various editorial materials in line with our editorial guidelines
- Design attractive visuals and multimedia content tailored to our audience (stories, reels, animated posts, short videos, etc.)
Digital Marketing & Monetization:
- Develop and implement effective monetization strategies for our digital platforms
- Manage paid advertising campaigns on Google Ads, Facebook Ads, Instagram, LinkedIn, etc.
- Create and optimize landing pages to maximize conversion rates
- Develop effective retargeting strategies to re-engage website visitors
- Identify and implement innovative monetization opportunities for our digital content
Team Collaboration & Leadership:
- Act as the bridge between editorial, design, and marketing teams to ensure seamless content flow
- Facilitate regular content planning meetings and coordinate cr