Purpose & Overall Relevance for the Organization:
Ensure sustainable and profitable market share and net sales growth with the assigned Wholesale account portfolio,driving the positioning of the adidas brand and ensure Business & Digital development of the account, and optimizing the brand presentation in line with European Brand & Channel strategy.
Key Responsibilities:
Responsibilities:
- Maximize sales & qualitative market share with respective accounts & categories
- Support of long term strategic planning with assigned accounts, by determining sales, gross-profit plans, implementing business, digital and marketing strategies
- Ensure cross category assortment and holistic seasonal plans in cooperation with GTM & Sports Marketing
- Implement state of the art account management
- Analyze consumer demand, category trends and identify gaps in current assortment with aim to drive sell-through across all customer touchpoints, be it online or offline
- Optimize individual accounts’ profitability result for respective account
- Implement key initiatives together with Brand & Digital counterparts to drive sell-through to achieve agreed targets
- Lead/Participate assigned cross-functional projects/ processes for the respective area of responsibility
- Monitor and track performance of Sport Account while anticipating and proactively managing trends and changes in performance
- Provide the input to monthly sales forecast process (IBP) for respective accounts on category level
- Take responsibility for the analysis of the assigned accounts in order to spot trends, resolve problems and to correct any procedural errors being made
- Monitor competitors activities within our customers environment and propose win-win action plans to increase market shares
- Continuously improve and develop key sales & digital & customer service processes to provide excellence in service and efficiency.
Key Relationships:
- Sport Accounts counterparts
- Other Zone East sales channels
- Digital Partner Commerceand Digital teams
- Account Operations
- Sports Marketing, Omnichannel & Brand Activation
- GTM managers
- Finance
- Sales Development
- European counterparts
KPIs:
- Net sales target achievement
- Sales deductions target achievement
- Standard margin target achievement
- Contribution target achievement
- DPC targets
- Brand qualitative share within Customer
Knowledge, Skills and Abilities:
- Sales manager with proven track record of successfully managing accounts in mid to large sales organization
- Strong analytical skills and digital business acumen
- Ability to work in virtual teams and collaborate and work in cross-functional teams
- Natural passion for social media, digital advertising and new technologies will be an additional leverage
- Strong communications skills and negotiating abilities as well as relationship management
- High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
- Flexibility, initiative and determination
- Fluent in written and spoken Polish as well as English. Skills and abilities in other languages are an added plus.
Requisite Education and Experience / Minimum Qualifications:
- University degree preferably in Business or Economy
- Functional: > 3-5 years’ experience in sales, marketing and / or consulting area
- Industry: consumer driven, ideally work experience in Sports and Football industry (buying / sales / marketing / players management)
- Proficiency in Advanced Excel, Power Point and Outlook is required, SAP knowledge is an added plus.
- Exposure: sports/fashion/consumer goods
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.