Purpose & Overall Relevance for the Organization:
We are adidas. Consumer obsessed, eager to optimize purposeful paid media and believe through commitment to measurement that we will continuously learn and improve.
With adidas investing hundreds of millions in paid media ever year, understanding the performance of every euro we invest and learning from it is mission-critical. This role is about driving best practice measurement approaches and understanding of this across the organization.
Responsibilities
- Lead the delivery of media campaign effectiveness insights, ensuring timely analysis and impactful stakeholder engagement.
- Design and execute internal incrementality tests to evaluate the true impact of media activities.
- Conduct ad hoc performance analyses, translating data into actionable recommendations for media optimization.
- Apply media measurement intelligence to drive operational excellence, such as maintaining profitability guardrails in Paid Search.
- Own and evolve campaign and media tactic naming conventions to ensure consistency, clarity, and accuracy across reporting systems.
- Collaborate with cross-functional teams—including internal media experts, external partners, and EU analytics—to ensure data alignment and shared understanding.
- Document methodologies, processes, and findings to support team knowledge sharing and continuous improvement.
- Stay informed on active campaigns and tactics to ensure accurate tracking and measurement.
- Champion Full Funnel best practices, embedding them into central and local activations as a core element of the Test & Learn agenda.
Key Relationships
- Media Activation team [counterparts that manage strategy and operations]
- Brand Marketing, PR & Social teams
- Local Brand Comms teams
- Our external agencies & measurement partners
- Analytics/MI/buying/planning/omni activation teams
- Wholesale/Own Retail/Franchise teams
- Global Digital, strategy and media teams
Required Skills and Qualifications
- Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Marketing Analytics, Finance); Master’s degree is a plus.
- 1–2 years of experience in marketing analytics within a business or agency setting.
- Strong hands-on experience with data analysis tools:
- Advanced proficiency in Microsoft Excel.
- Solid SQL skills for querying and analyzing large datasets.
- Working knowledge of Python, with the ability to run and adapt incrementality testing scripts.
- Practical experience with incrementality testing or similar causal measurement methodologies.
- Solid understanding of media channels and campaign structures, including operational knowledge of major platforms (e.g., Google, Meta).
- Experience preparing, validating, and managing datasets for reporting and analytics.
- Exceptional analytical and problem-solving skills, with a keen attention to detail.
- Proven ability to manage multiple priorities, meet deadlines, and deliver high-quality results.
- Strong communication skills, capable of translating complex data into clear, actionable insights.
- Demonstrated success in turning analytics into decisions that drive action.
- A curious, Test & Learn mindset with a passion for exploring new tools, methodologies, and measurement approaches.
- Demonstrable passion for sport and/or the culture born from it
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.