Requirements: English
Company: Expandi Group
Region: Milan , Lombardy
Expandi Group is a global leader in B2B MarTech andAdTech solutions, renowned for its innovative platforms that helpbusinesses drive smarter marketing and sales strategies throughdata-driven insights. Its portfolio includes industry-recognizedsolutions such as Jabmo (Account-Based Marketing), Cyance (IntentData), AccountInsight (B2B Programmatic DSP), and B2B Stars (anAI-powered business directory). Trusted by major global mediaagencies and some of the worlds largest B2B companies, Expandisplatforms are used worldwide to unlock impactful, insight-ledgrowth. We are proud to have been recognized by Frost &Sullivan as the 2025 Global Competitive Strategy Leader inAccount-Based Marketing. As a profitable and fast-growing company,we are passionate about what we do and are always looking for toptalent across multiple disciplines. Were just as committed to ourpeople as we are to building world-class technology and servicesfor our clients. We invest in our teams and support their growth,with a culture grounded in inclusion, diversity, and collaboration.We are currently seeking a Digital Specialist to join our GlobalDigital Team based in Milan. In this role, you will be responsiblefor launching and managing programmatic advertising and paid mediacampaigns. Role Overview: As a Digital Specialist, you will driveimproved performance for our clients by applying data, analytics,and technology to digital advertising campaigns running acrossglobal markets. You will be involved in all stages of the campaignlifecycle, from planning and execution to optimization andstrategic recommendations. Key Responsibilities: - Activate andoptimize B2B programmatic advertising campaigns using our in-houseDSP - Manage and optimize B2B campaigns on our owned media throughthe Ad Server platform - Launch and optimize paid media campaignsacross B2B channels (e.g., LinkedIn, Google Ads) - Work closelywith Account Managers and Operations teams on campaign setup, assetcoordination, and timelines - Collaborate with the Data &Analytics team to define target audiences and deliver actionableinsights to clients - Analyze performance data and continuouslymonitor campaign results to identify improvement opportunities -Ensure data quality assurance and assist with the selection ofprecise audience targeting criteria - Participate in internal andclient meetings to support campaign execution and performancereviews Requirements: - Bachelors degree in Marketing,Communications, Advertising, or Digital Media - Minimum 2 years ofexperience in managing programmatic and paid media campaigns -Fluency in English at a professional level (written and spoken) isessential, as the role operates in an international environment -Experience with one or more of the following platforms isessential: DSP, Ad Server, Google Ads, LinkedIn - Interest andexperience in data and web analytics - Well-organised with strongattention to detail - Proactive, flexible, problem-solver, and teamplayer - Curious and eager to learn - Knowledge of French is a nicebonus Working model: hybrid Assignment and compensation will beassessed and in line with the candidate''s experience and skills.Apply now to join our team at Expandi Group! Click here to find outmore about us.