Company: TN Italy
Region: Milan , Lombardy
Social network you want to login/join with:CRM project manager Southern Europe & Emerging Markets, MilanJob details:Client: (Insert client name)Location: Milan, ItalyJob Category: OtherEU work permit required: YesJob Reference: ba8863f76e93Job Views: 2Posted: 06.05.2025Expiry Date: 20.06.2025Job DescriptionCRM Project Manager Southern Europe & Emerging MarketsLocation: MilanContract type: Permanent contractRoles & ResponsibilitiesAs a CRM Manager, you will support the Head of Marketing in executing CRM campaigns to develop the Southern Europe & Emerging Markets cluster. You will collaborate with marketing, sales, and international teams to implement effective CRM strategies. Your responsibilities will include:Analyzing databases of Italy, Spain, Portugal, and Turkey to understand market specifics.Developing CRM calendars aligned with external events and marketing plans.Utilizing tools for targeting and segmentation of the CRM database.Designing communication content in line with market maturity and key product lines, following EAF guidelines.Key TasksCustomer Relationship Management (CRM)Designing programs to enhance customer loyalty and retention.Planning targeted communication campaigns.Personalizing communications using customer data.Collaborating with technical teams to resolve issues.Monitoring performance and generating reports on KPIs.Implementing data-driven improvements.Campaign Performance & OptimizationMeasuring and optimizing campaign performance.Maintaining a test-and-learn approach.Innovating based on market trends.Database ManagementGrowing and maintaining database health.Sharing best practices for database optimization.Developing targeted contact strategies per market.Data Analysis & ReportingAnalyzing internal data to understand market specifics.Making recommendations based on data insights and calendar events.Profile & SkillsEducation: University degree with proven CRM & marketing qualifications.Experience: 3-4 years in CRM/Marketing roles.Skills: Experience managing eCRM campaigns across multiple markets, knowledge of CRM tools, data segmentation, creative skills (Photoshop), basic HTML coding, proficiency in PowerPoint and Excel.Languages: English and Italian required; French and Spanish are a plus.#J-18808-Ljbffr