Requirements: English
Company: Cheil Spain
Region: Madrid , Community of Madrid
Hi! We are Cheil Spain!
Cheil Worldwide is a full-service agency from brand building to digital transformations creating excellent data-driven experiences for every customer. As part of Cheil Worldwide, Cheil Spain plays its part in one of the worlds biggest agency networks comprising 53 offices and 8 affiliates in 43 countries globally with more than 6.000 employees and 600 clients around the world. Cheil Spain is made up of 100 employees from different disciplines, who are passionate about innovation in all its forms. We offer a wide variety of marketing and advertising services, including strategy and planning, creative, content production, traditional and digital media advertising, influencer marketing, event marketing, e-commerce and performance marketing, among others.
Your role at Cheil: Data Analyst
What we are looking for?
We are looking for a highly analytical and business-driven Senior Data Analyst to join our Performance team at Cheil Spain. This role will play a critical part in unlocking insights from web and CRM data to improve user experiences, increase conversions, and inform strategic decisions for Samsung Spain and Portugal.
The ideal candidate has strong expertise in Adobe Analytics and GA4, and a solid understanding of user behavior analysis, segmentation, and digital marketing KPIs. Bonus if you''re familiar with SQL, Python, BigQuery, and Qlik.
Key Responsibilities:
- Support CRM and performance initiatives through audience segmentation, behavior analysis, and campaign performance reporting.
- Evaluate Campaigns, promotions, marketing channels attribution, the funnel, and much more for the understanding of the customer journey, identifying insights with clear business recommendations
- Analyze user journeys and web behavior through Adobe Analytics and GA4 to identify performance trends, drop-offs, and optimization opportunities.
- Create dashboards and reports using tools such as Adobe Workspace, Looker Studio, or Power BI to track performance and support internal and client decision-making.
- Collaborate closely with UX, CRO, Paid Media, and CRM teams to align data strategies and contribute with actionable insights.
- Define KPIs and measurement frameworks for digital marketing initiatives and validate technical tracking implementations (with support from GTM specialists if needed).
- Deliver recurring and ad hoc reports for always-on and campaign-based activities, including funnel analysis, campaign attribution, and ecommerce performance.
- Present insights clearly and effectively to both technical and non-technical stakeholders, connecting data findings with business objectives.
- Continuously monitor data quality, track implementation, and propose process improvements to strengthen data-driven decision-making.
Key Skills & requirements:
- 4+ years in a Digital Data Analyst role, ideally within an agency or ecommerce environment.
- Advanced expertise in Adobe Analytics and Google Analytics 4.
- Proven ability to extract, visualize, and present insights to non-technical stakeholders.
- Experience building dashboards and reports using Looker Studio or Power BI.
- Strong understanding of digital marketing campaigns, ecommerce KPIs, and data quality validation.
- Excellent storytelling and presentation skills in PowerPoint.
- Strong communication and teamwork skills, with a strategic business mindset.
Preferred Qualifications:
- Experience with SQL, BigQuery, and Python for data querying and automation tasks.
- Understanding of website tagging and event tracking via Google Tag Manager.
- Knowledge of Adobe Audience Manager or other CDP tools.
- Previous exposure to e-commerce platforms and CRO/UX concepts.
- Familiarity with A/B testing frameworks and marketing attribution models.
- Fluent in Spanish and English.
Languages:
- C1 level of English required, with advanced English writing skills and the ability to communicate effectively with international teams and external suppliers.
We would like you to bring together attitudes that have to do with...
- Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds.
- Making the most effective use of the capabilities, insights, and ideas of all individuals.
- Inspiring others by generating innovative solutions in work situations .
- Trying different and novel ways to deal with work problems and opportunities.
- Working e