Requirements: English
Company: WANTED Executive SearchCareer AdvisorCoaching
Region: Girona , Catalonia
Strategic Marketing Director (Market Insights / BI)
Location: Galicia, with international scope | Food & Fast-Moving Consumer Goods (FMCG)
Our client, a leading company in the food and FMCG sector, is seeking a Strategic Marketing Director (M / F) with a solid background in FMCG, market intelligence, strategic branding, and customer-focused innovation.
We are looking for a professional who can translate data into strategic decisions, enhance brand positioning, and lead innovation across various business units and markets.
Main Objectives of the Role:
- Lead market research (trends, products, customers, competitors) and identify business opportunities.
- Implement a Business Intelligence approach to support strategic planning and operations.
- Execute the companys commercial strategy by promoting customer centricity and new product development aligned with brand values.
- Review and optimize the product launch process and lead successful market entries.
- Define and drive the companys communication strategy in coordination with the corporate communication team.
- Lead and implement the global brand strategy.
- Support the preparation of country-level commercial plans with sales teams.
Key Responsibilities:
- Develop and lead a comprehensive market research framework to analyze trends, customer behavior, and competition.
- Establish reporting and analysis systems to support strategic decisions and identify opportunities.
Information Management:
- Structure and manage market information for value creation and product development.
- Provide clear, actionable reports to support business planning and cross-functional decisions.
New Product Development:
- Lead NPD processes and coordinate cross-functional teams for product launches.
- Define milestones, KPIs, testing protocols, and launch deliverables.
- Ensure alignment with market expectations and internal goals.
Corporate Communication:
- Define and lead external and internal communication strategies.
- Promote the companys vision, values, and market positioning in collaboration with the corporate team.
Commercial Support:
- Collaborate with sales teams to support strategic planning at the country level aligned with corporate objectives.
Strategic Brand Management:
- Drive brand development and ensure consistency across units.
- Guide local marketing efforts to align with overall brand strategy and positioning.
Candidate Profile:
- University degree in Business Administration, Marketing, International Trade, or similar.
- Postgraduate studies in Strategic Marketing or related fields preferred.
- 8+ years of experience in strategic marketing within FMCG, with expertise in:
- Digital and omnichannel strategy
- E-commerce and content marketing
- P&L responsibility and investment optimization
- Reporting to senior executives / C-level stakeholders
- Expert knowledge of Market Insights and Business Intelligence
- Strong strategic brand development experience
- Excellent communication and presentation skills
- Experience working with high-performance teams and senior management
- Strategic mindset, analytical thinking, and creativity
- Strong business acumen and passion for value creation
- Proficiency in Microsoft Office, CRM systems, and AI tools
- Fluent in Spanish and English; French or other languages are a plus.
- Flexible, self-motivated, and autonomous worker.
This opportunity suits a strategic thinker with a global vision and deep understanding of consumer behavior, who enjoys translating market insights into actionable business strategies.
All inquiries will be handled confidentially.
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