Requirements: English
Company: Swap
Region: Amsterdam , North Holland
Senior Product Manager Merchant Analytics Platform (E-commerce)
Location: Amsterdam
About the Role
Were looking for a seasoned Data & Analytics Product Manager to lead the development of our merchant-facing analytics platform a core pillar of our product experience that empowers merchants with deep visibility, actionable insights, and data-driven decision-making.
This role is about more than just dashboards. Youll define the strategy and product roadmap for analytics as a platform: one that unifies operational and performance data across our e-commerce product suite. Youll partner with data engineering, data science, and analytics teams to deliver a robust, scalable, and insightful experience that turns data into a strategic advantage for our merchants.
What Youll Be Doing
- Define and drive the vision, strategy, and roadmap for our merchant analytics platform, treating data as a core product offering.
- Translate merchant needs into high-impact analytics features by conducting in-depth research, user interviews, and journey mapping.
- Build a B2B dashboard experience that is intuitive, powerful, and built on trusted, reliable data.
- Partner closely with data engineering and data science to unify data across product verticals and surface meaningful insights from descriptive metrics to predictive benchmarks.
- Champion data quality, consistency, and trust, ensuring merchants can confidently act on what they see.
- Prioritise features that close the loop between insight and action, enabling merchants to identify opportunities and optimise operations directly from the platform.
- Collaborate cross-functionally with product managers, designers, engineers, and commercial teams to ensure a coherent and valuable merchant experience.
- Drive self-service analytics adoption through thoughtful feature design, clear documentation, and strong stakeholder engagement.
- Stay ahead of the curve on competitive offerings in the e-commerce analytics space, and identify opportunities for differentiation and innovation.
What Were Looking For
- 8+ years of product management experience, with at least 4 years focused on data or analytics products.
- A proven track record of shipping B2B analytics solutions, preferably in e-commerce or SaaS platforms.
- Strong understanding of e-commerce operations, merchant pain points, and commercial KPIs (conversion, AOV, LTV, returns, etc).
- Experience working closely with data teams and familiarity with modern data stacks (e.g. GCP, BigQuery, dbt, Looker/Tableau, etc).
- Strong grasp of data modelling, data visualisation principles, and user behaviour analytics.
- Excellent prioritisation, roadmap planning, and cross-functional coordination skills.
- Ability to translate complex data requirements into elegant, insight-driven product experiences.
- Confident working across technical and non-technical stakeholders, including commercial teams, engineering, and executives.
Nice-to-Haves
- Experience with Shopify or similar e-commerce platforms.
- Exposure to predictive modelling, forecasting, or ML-enabled analytics.
- Background in analytics, statistics, or data science (or the ability to spar intelligently with those who do).
Why This Role Matters
- Our merchants rely on data to make decisions from fulfilment strategies to product performance and growth optimisation. Youll own the product experience that puts that power at their fingertips. This is a high-impact, high-visibility role that bridges platform thinking, deep customer empathy, and strong technical fluency to deliver something genuinely valuable.