Senior Sales Manager (M/F/D)

Milan , Lombardy, Italy

Type: n/a

Category: Sales

Requirements: English
Company: RTL AdAlliance
Region: Milan , Lombardy

About us

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe''s leading advertising sales house .

Your role & Responsibilities

You will be responsible for the sales activity of the assigned portfolio, both for developing existing clients as well as scouting and monetizing new business pipelines.

• Build and maintain relationships with clients and// media agencies, with a primary focus on Digital, especially Connected TV while also supporting cross-media opportunities across TV, Radio, Print, and other platforms.
• Plan and prioritise personal sales activities and prospect new business towards achieving agreed business targets
• Analysis of clients media and communication strategies, consultancy
• Develop the business by winning new clients, cross- and upselling within the existing portfolio and by promoting new media opportunities to the market
• Monitor and report on market and competitor activities and provide relevant reports and information to the management
• Influence strategic development, specially with agencies, based on industry knowledge
• Nurture strong business relationships with publishers and editors
• Develop and manage industry events, nationally and internationally
• International mindset with a focus on Italy, with future opportunities for cross-market meetings abroad.
• Generating new creative sales ideas for our solutions Team
• Prepare regularly commercial strategy on the development of its own portfolio of clients, both existing and potential

Your profile

• + 5 years in Sales, with a specialisation in Agency Business Development.
• 1st experience preferably in a media agency or broadcast media
• Solid experience in digital media, particularly with upper and mid-funnel campaigns. Familiarity with VOD, BVOD, and SVOD platforms is essential. A good understanding of programmatic buying logic and strong working relationships with agency trading desks are key. Experience in CTV is highly valued.
• Strong agency network across multiple seniority levels, with proven ability to engage not only with planners but also with senior stakeholders such as client leads and strategy directors.
• Experience with media with an understanding of international media environment (TV, radio, digital, print) preferred
• Well structured, good presentation skills and team spirit
• Fluent in English & Italian. Additional language (Spanish, Turkish, Arabic, Greek) is an asset

Your Team

You will be part of the Agency Sales team based in Milan, within an international media company that delivers premium video and cross-media solutions across Europe.

Our team is responsible for developing strategic partnerships with media agencies across Southern Europe, with a main focus on Italy, and additional coverage of Spain, MENA, Greece, and Turkey.

We focus primarily on digital media, especially Connected TV, while supporting broader cross-platform activations, and work closely with local clients and global stakeholders.

The team operates in English and includes members from different national and professional backgrounds, fostering a collaborative, fast-paced, and insight-driven culture.

Fun fact We believe in celebrating small wins and never say no to a post-meeting spritz on the terrace!

Note

By Applying to this role, you authorize the processing of your personal data for the purpose of this recruitment. This is in compliance with the General Data Protection Regulation (GDPR). The data will be used only for the application process.

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