Requirements: English
Company: Immense group
Region: republic of poland, pl ,
We know you can be your best when feeling well and appreciated, thus we offer a workplace with amazing culture and benefits package which supports wellbeing to all our employees. Read more at Culture Immense. A taste of what youll do Were looking for an analytical mastermind who thrives on turning data into actionable insights. If you have experience in performance marketing and a passion for delivering results, we want to hear from you! Attribution Marketing Measurement Develop and refine multi-touch attribution (MTA) models Implement, validate, and improve data-driven attribution Lead and maintain Marketing Mix Models (MMM) Design incrementality tests Reporting Dashboarding Build and maintain automated dashboards Enable real-time performance monitoring Present impactful insights and reports to marketing leaders ROAS Budget Analysis Conduct deep-dive ROI analysis across a variety of marketing channels: Paid Social, Display, Affiliates, PPC, SEO, Influencers, and Offline media Provide strategic recommendations on budget allocation Campaign Analytics Insights Analyse the full marketing funnel and user segments Quantify the impact of creative, messaging, and placements on engagement and conversion Deliver post-campaign analysis with actionable recommendations Martech Data Infrastructure Work closely with marketing operations to ensure accurate tagging, tracking, and data flow across platforms like Google Tag Manager (GTM), GA4, MMPs, and CDPs. Partner with data engineering to enhance the data model Support the integration of new marketing tools Who and what are we after? 35 years of experience in a data/analytics role within eCommerce, performance marketing, or iGaming. A strong command of marketing attribution methodologies. Proficiency in data visualization tools (Power BI, Tableau, etc.). Hands-on experience with marketing platforms like Google Ads, Meta, AppsFlyer, SEMrush, GA4, etc. Familiarity with offline marketing measurement and geo-based lift modeling. Solid understanding of frameworks like ROAS, CAC, CLTV, and payback period. Background in statistical modeling and experimentation (e.G., uplift modeling, Bayesian A/B testing). Familiarity with affiliate analytics and tracking platforms.