Purpose & Overall Relevance for the Organisation
To drive profitable and sustainable market share growth within assigned key account(s) and categories, while upholding the adidas brand image and strategic objectives.
Key Responsibilities
- Act as the internal ambassador for assigned key account(s), ensuring alignment and collaboration across all functions. Develop a deep understanding of assigned accounts and categories and document through Account Fact Books.
- Support the development of account strategies, formalizing them by Strategic Account Plans and getting sign-off by the direct superior.
- Collaborate with the SKAM/Director to develop and formalize Account Marketing Plans, including sell-in and sell-out strategies.
- Monitor sell-out and the order book continuously and ensure reliable and cost-efficient supply for the account
- Support negotiation and enforcement of adidas trade terms
- Track and report progress on own KPI’s
- Monitor and report on customers and competitors’ activities and propose/initiate/take actions
- Provide realistic plans and forecasts on customer performance.
- Ensure customer compliance with all agreements.
- Ensure robust Go To Market plan and support within seasonal activations, brand campaigns and other applicable sell out drivers
Key Relationships
- Buyers (across all accounts).
- Sales team
- Respective BU’s
- Trade Marketing & Brand Marketing.
- Sales & Business Planning
- Customer Service
- Credit Management
- Finance
KPI’s
- Market shares growth within assigned KA(s) and categories
Knowledge, Skills and Abilities
- Proven experience in planning, selling and negotiating
- Strong communication skills: written, oral and presentation
- Strong organisation skills, prioritisation & planning
- Financial acumen in forecasting, planning, and execution
- Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
- In depth understanding of local markets’ consumers, accounts, economic environment and commercial needs
- Strategic thinking and implementation skills
- Analytical mindset with the: ability to analyse data to improve strategic decision making and implementation
- Creative direction and marketing plan execution
- Leadership and coach abilities
- Fluent in English & Dutch and/or French
Requisite Education and Experience / Minimum Qualifications
- Proven experience within a Key Account Selling Environment
- Degree in sports, a related field, or equivalent industry experience
- Demonstrated sales experience ideally within the sport or retail sector
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.