Requirements: English
Company: Crystalloids - Google Cloud Premier Partner
Region: Centrum , Zuid-Holland
About Crystalloids
At Crystalloids, weve been helping businesses grow and innovate since 2006. Our team of passionate software and data specialists is dedicated to building smart, data-driven solutions that make a real difference. As a Premier Google Cloud Partner, we use the latest technology to help our customers solve challenges and unlock new opportunities.
We believe that the foundation for a successful solution is based on three dimensions: the people, the processes and the technology. By keeping these in balance, we create solutions that are not just effective but built to last.
Over the years, weve worked with incredible clients in retail, e-commerce, media, and travel. Brands like Rituals, PVH, Swiss Sense, KNVB, Body & Fit, FD Mediagroep, and ACSI have trusted us to help them reach their goals.
What will you do as a Marketing Analytics Engineer?
Crystalloids is an expert on Marketing Analytics using Google Cloud, a mix of technology and analytics that helps companies optimize their marketing efforts by making better use of their first-party (own) data.
Most companies are using the Google Marketing Platform services such as Display & Video 360, Search Ads 360, Analytics 360, and other services such as Facebook. The combined power of both Google Cloud Platform and Google Marketing Platform enables data-driven companies to provide better experiences to customers and improve marketing and services ROI significantly.
Are you an experienced marketing analytics engineer who can connect the dots between organizing and analyzing first-party data and the communication channels that companies are using? Then we would love to meet you!
Main responsibilities and tasks
As an experienced product owner and consultant with data engineering knowledge, you will help our customers develop and improve their current marketing initiatives based on data and analytics. Applying the Google Cloud technologies you will support our clients to improve collecting, transforming, analyzing, visualizing, and activating data and models into the sales and marketing processes.
Reporting directly to the Managing Partner you will:
- PLAN: make backlogs and suggest sprint planning based on adding value.
- DO:
- engineer the collection and transformation of data to prepare for analysis and visualization
- implement activation of information into media channels
- CHECK: design reporting to analyze the effectiveness of the proposed changes
- ACT: adjust and improve the activation and analysis of the marketing campaigns. Present the outcome to stakeholders
Experience and qualifications
- Bachelor and/or Master in Computer Science and/or Economics, Informatics, or a related field.
- Proficiency in consultancy, Product Ownership, and Scrum management.
- 3+ years of experience and expertise in: Statistics (and/or Machine Learning), data engineering (preparing for data science workflows), and familiarity with privacy regulations. Understanding the algorithms behind digital advertising platforms.
- Experience with GCP Services (OR equivalent to other Clouds):
- Data Processing: BigQuery is used to manage and process data.
- Hands-on experience with Google Pub/Sub and Dataflow for streaming analytics
- Experience with tools like Google Data Catalog and DataPlex for metadata management and enforcing data governance policies.
- Cloud Storage for secure and scalable data storage solutions.
- Cloud Functions and Application Integration for scalable and event-driven applications.
- Airflow for orchestration and workflow automation.
- Networking and IAM Policies: Understanding GCP networking (e.g., VPC, Cloud Load Balancing) and implementing secure IAM policies.
- Proficiency with Vertex AI and AutoML for building, deploying, and simplifying ML workflows on GCP.
- Technical skills: Python, SQL, JavaScript, and Regular Expressions.
- Experience with: Data visualization tools.
- Soft Skills:
- Strong problem-solving, collaboration with cross-functional teams, and effective documentation of technical workflows and architectural designs.
What we offer
- Work in an international environment with a vibrant social support network
- Competitive salary with an interesting bonus and pension scheme
- Excellent work/life balance and up to 28 days of annual leave
- Work primarily from our vibrant Rotterdam office, with opportunities to visit clients'' offices, fostering collaboration and engagement in dynamic pr