Purpose & Overall Relevance for the Organization:
Ensure sustainable and profitable market share and net sales growth in the Strategic Account channel through maximizing of adidas and Reebok share in eComm business.
Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts, seeking to optimize our brands representation, consumer experience and ultimately growing net sales & market share
Act as the digital expert of your respective accounts, adapting our digital approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps.
Key Responsibilities:
- Develop and implement state of art presence of our brand on our accounts websites
- Maximize growth of qualitative share in adidas accounts eComm business
- Responsible for driving digital sell-through across all URLs of digital webshop(s) and apps
- Working with Strategic Account teams to negotiate a Digital Joint Business Plan (DJBP) with respective account
- Analyze and monitor consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment content & availability
- Lead development of optimal cross category online assortment in close collaboration with DPC and the Strategic Account Team
- Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
- Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the Account’s Digital Team
- Collaborate with brand and omnichannel teams to drive relevant digital marketing content – both for online & social
- Enhance the visibility of the adidas brand across the account, tailoring to maximize impact based on the respective specific consumer journey
- With leadershiop of Sr. Manager Digital, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
- Regularly inputting feedback specific to the account into the DPC team to help drive best-practice & consistency in our approach across Europe
- Apply effective communication methods to senior management and stakeholders at a cluster level, in showing expertise across key digital metrics
- Showcase expertise in key internal & external environments (e.g. Sell-ins, Account meetings, Sales & Marketing meetings etc.)
Key Relationships:
- Strategic Accounts counterparts
- AKA / Europe counterparts
- Digital Partners Commerce
- Customer Service
- Sales Operations
- Omnichannel department
- Brand Activation department
- GTM managers
KPIs:
• E-commerce trade results of defined accounts
- Our brands’ qualitative share in the offer of defined Digital Partners
- Our brands’ share in “on site” communication within defined Digital Partners
- Number [% share] of websites compliant in full with adidas eComm policy
- Data and analysis requested by Sales and Marketing departments covered in 100%
- Implementation & support for DPC projects, processes & initiatives
Knowledge, Skills and Abilities:
- Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication
- Natural passion for social media, digital advertising and new technologies will be an additional leverage
- Ability to work in virtual teams
- Interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
- Commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
- Mental flexibility, initiative and determination, results oriented
- Fluent English is a must [written and spoken]
Requisite Education and Experience / Minimum Qualifications:
- University degree, preferably in Business, Economy, Statistics or Quantitative research
- Functional: > 3 years’ e-commerce experience (experience in sales, marketing and / or consulting area)
- Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
- Understandig of e-commerce and digital performance KPIs plus, at least basic, fluency in Google Analytics (or alike tool) is a must
- Proficiency in Advanced Excel, Power Point and Outlook is required, Microstrategy will be an additional advantage
- Exposure: sports/fashion/consumer goods
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.