Requirements: English
Company: Airswift
Region: Pau , Nouvelle-Aquitaine
Job Title: Digital Communications Specialist
Location: Pau France (Hybrid, occasional office visits)
Department: Reliability, Availability & Maintainability (RAM)
Duration: Minimum 1 month
Setup: Freelance Daily rate (Micro-entrepreneurship / SASU / b2b etc.)
Mission:
Join our RAM team to elevate a decades-old reliability-analysis software suite through targeted digital communication. Youll optimise user experience, amplify operational-safety content and drive market adoption across internal and external audiences.
Key Responsibilities:
- Website Management & SEO:
- Publish and maintain bilingual (EN/FR) articles on our CMS, ensuring on-page SEO (keywords, meta tags, structured data).
- Collaborate with a webmaster to refine site structure and performance.
- Content Creation & Layout:
- Design and produce marketing collateral (presentations, videos, tutorials, branded items) using Figma and Canva.
- Layout and translate written content; uphold the tools visual identity.
- Email & Community Engagement:
- Develop and deploy segmented email campaigns via Mailjet, managing A/B tests and analytics.
- Oversee internal and external community channels (enterprise social platform, LinkedIn, Twitter), driving engagement and tracking KPIs.
- Event Support:
- Coordinate logistics for workshops, webinars and conferences (venue booking, translation services, AV equipment, attendee communications).
- User-Base Management:
- Maintain and report on user lists; monitor service-quality metrics and feedback loops.
Essential Skills:
- Digital Writing: Press-article composition Confirmed
- Canva / Figma: Expert in graphic and UI layouts
- Mailjet: Expert in ESP campaigns and analytics
- CMS Administration: Expert in Drupal-style platforms and SEO integration
- Community Management: Confirmed (enterprise and social media)
- Languages: English Fluent; French Bilingual
Why Join Us?
Help shape the digital presence of a leading reliability-analysis software, engage a global audience and drive continuous improvement in industrial-safety communications.