Requirements: English
Company: AI Connect
Region: Amsterdam , North Holland
Senior Digital Analyst Amsterdam (Dutch Speaking)
75,000 90,000 + Bonus
AI Connect are partnering with an international brand to help them hire a Dutch speaking, Senior Digital Analyst. Youll work with tools like Google Analytics 4 and Google Tag Manager server-side to improve the effectiveness of their online platforms while contributing to a better world.
What Youll Do
- Work with large datasets from various marketing channels, website behaviour, and customer information to identify opportunities for conversion improvement on platforms.
- Conduct analyses to gain deeper insights into online customer behaviour, including segmentation, channel, and funnel analyses.
- Collaborate with other (web) analysts to make campaigns measurable and set up campaign websites while working with various internal and external stakeholders.
- Develop measurement plans, support and verify their implementation, and make data accessible for creating automated reports, dashboards, and insights.
- Clearly communicate and present analysis and test results to marketing teams, provide strategic advice, and initiate new ideas.
Key Skills & Experience
- You have experience with digital analytics tools (such as Google Analytics 4 or Adobe Analytics) and tag management systems (e.g., Google Tag Manager) for web analysis tagging and measurement scripts.
- You are capable of coaching and mentoring junior analysts and sharing knowledge within your domain.
- You have relevant experience in web analytics and/or conversion optimization, with excellent communication and presentation skills.
- Experience with CRO and A/B testing tools, customer data platforms & marketing automation.
- Knowledge of HTML/CSS/JavaScript & SQL/Google BigQuery/Tableau is highly advantageous.