Organization: In the context of the evolution of the Iberia marketplace, this role has the goal to support the Marketplace Development team in Iberia to create and execute the strategic plans/priorities to accelerate top & bottom line as well as MS growth, detecting the most important opportunities and pockets of growth in the local marketplace per category, generation, division, channel and so forth. Ensure consumer obsession is at the core of all decisions through business insights and market intelligence and ensure Iberia data consolidation. All this while respecting the strategy of the adidas brand and embodying company values.
Key Responsibilities:
- Analyse and report MS Consumer panel, POS panel, sell-out and SoS for Iberia, also leveraging EU fast facts and all the tools at disposal.
- Gather market insights from sales and business analysts to ensure market alignment and identify business opportunities.
- Lead a team and guide their development through coaching, goal-setting, and performance management.
- Coordinate business analysis reports outcome to ensure marketplace overview via weekly catch ups.
- Support strategic and sales planning as well as internal platforms (e.g Team Huddles): Insights sharing, tracking and scorecard update.
- Conduct adhoc deep dive analysis with the aim of sizing new business opportunities / size of the prize
- Share latest industry news & macroeconomics update
- Detect new consumer trends, organize external consumer studies & groups and identify potential business opportunities for sustainable growth or market share development and highlight any risks that need to be mitigated.
- Deliver state of the art data crunching, formalized the best way possible
Relationships with key partners:
- Internal:
- Zone Marketplace Development teams
- Sales, Brand and GTM functions to develop integrated category and channel plans.
- South Head Office and Europe BD
- External: Leverage Circana partnership to develop our current business, ensuring we get the most out of the current contract
Knowledge, Skills and Abilities:
- Able to synthesize and capture the key messages
- Highly skilled in translating business questions into analytical models
- Independent, logical thinker with high level of attention to details
- People management skills, previous experience leading a team is a plus.
- High degree of commercial and business acumen, knowledge of digital ecosystem is a plus
- Consumer centricity & survey management
- Excel and PowerPoint advanced user. From data crunching to data visualization with the knowledge of tools such as: MicroStrategy, PowerBI, Python, ThinkCell.
- Analytics & technical capabilities (SQL query, knowledge on data modelling / architecture), able to connect all data sources we have is a plus (Languages: Python & SQL, &Tools: IDE(Spyder, Jupyter, Anaconda), Databricks, PowerQuery & DataFlow)
- Able to easily form productive and respectful business relationships across diverse countries, cultures and functions.
- Strong interpersonal skills (communication, influencing, stakeholder management)
- Sports Industry knowledge to ensure macro, competitor, customer and consumer trends provided are relevant and useful.
- Project management experience will be a plus.
- Fluent in English and Spanish, both written and spoken
Requisite Education and Experience / Minimum Qualifications:
- Graduate in Marketing, Sales or related fields
- Minimum 4 years experience in business development, sales development, business insights & reporting or related departments
- Consumer centricity experience is a must (survey management, panels understanding)
- Broad strategic, commercial and operational experience
Life at adidas:
- Competitive compensation
- Private Life & health insurance
- Pension plan
- Hybrid working model
- Monthly meal vouchers
- Free access to learning platform
- Employee Assistance Program (personal counselling on variety of topics)
- Employee discount on adidas products
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.