Requirements: English
Company: Toys R Us
Region: Vaughan, Canad
Reporting to the Director of Marketing there is an exciting full time opportunity for the position of Loyalty Program Manager in the Marketing Department. The successful candidate will provide leadership and expertise with the execution and management of the customer loyalty program and ensure the continuous improvement and profitability of our CRM strategies to retain and engage our customers.The position has the following responsibilities and required qualifications:- Lead project implementation and build out of programs including:- CRM and Loyalty Program- Working closely with our 3 rd party partner to communicate to our customers- Birthday and Registry campaigns- Loyalty card circulation and fulfillment process- Provide expertise and manage the development and implementation of targeted marketing initiatives as part of the overall promotions plan- Working with Director, set the strategic direction based on deep understanding of customer segmentation, marketplace trends in loyalty marketing and competitive landscape- Provide coaching, and development to team member- Plan and execute unique experiential and sales events for members- Develop testing strategies to ensure all aspects of CRM ensure the most effective approach to campaigns- Develop sales-driving campaigns and events and segmented and geographic campaigns to engage and retain members and increase acquisition- Explore and evaluate partner marketing opportunities- Accountable for all program and database reporting metrics; lead the interpretation of customer data to identify opportunities to increase participation- Provide the analysis and reporting of loyalty program and associated marketing campaigns- Provide ongoing evaluation of the CRM and Loyalty program impact and make recommendations to increase effectiveness- Responsible for the growth and development of the program to evolve customer experience over time with current technologies and layering in segmentation and directing data modeling- Align with internal stakeholders to champion customer loyalty efforts and ensure working effectively with other departments to incorporate loyalty techniques to achieve results