adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process
Step into the dynamic world of sports with a sales insights or merchandising planning internship at our Headquarter in Germany! Applicants are considered for the available Sales Insights / Merchandising Planning intern roles in our global HQ. In an industry where passion meets innovation, we're seeking team members who share our commitment to continuous learning and improvement.
As part of our sales or merchandising team, you'll help invest in data-driven insights and reporting, playing a crucial role in shaping the future of sports. The Sales and Merchandising teams manage key commercial relationships and strives for continuous growth and market share gains.
You may find yourself playing a key part in shaping the future of our franchise stores. Or you might be turning our strategy into action to deliver an outstanding service for key wholesale accounts or for our direct-to-customer retail business. Your ideas for improvements will be not only welcomed but encouraged, as we constantly strive for excellence.
Picture yourself helping to drive business development and boosting sales for our key accounts. Or you might be ensuring our products reach the right wholesalers, retail stores, distribution centers and strategic key accounts efficiently.
Surrounded by experienced colleagues, you'll receive unparalleled support to kickstart your adidas journey. Join us on this incredible journey of excellence, where every day is an opportunity to make a lasting impact in the world of sports!
GROW YOUR CAPABILIBITIES THROUGH MEANINGFUL TASKS & PROJECTS
- Project & initiative support - Help with exciting projects and initiatives from planning to execution, collaborating closely with global, market, and cross-functional teams. Make sure everyone is on the same page and track progress effectively.
- Strategic analysis & reporting – Dive into sales / merchandising data analytics and check out what competitors are up to by performing market and competitor research. Create reports and presentations to present your findings. Support implementing new tools & data bases - you will be part of making our processes even better.
- Merchandising - Get to know and understand our awesome products and ranges to create overviews and assortments as well as the execution of the seasonal stock position for the market by ensuring the right volumes are available in stores and distribution centers.
- Planning & Buying - Support the implementation of pre-season strategy for Open-to-Buy Planning & Management and prepare the facing for Own Retail / Franchise process
- Operational coordination - depending on the team you are part of, you might help with store operations, manage product data, handle samples, or assist with orderbook management. Have the confidence to suggest improvements and bring new ideas.
WHAT WOULD MAKE YOU A MATCH
- Student of Business Administration, Sport Management, Economics, International Business or similar
- Fluent in English (written & spoken), fluent in German is a plus
- Strong MS Office skills (especially Excel and PowerPoint)
- Curiosity and analytical capabilities, demonstrating the ability to manage complex data, derive insights, and effectively convey narratives through presentations.
- Strong organizational and communication competencies
- Strong communication skills will help you to work effectively with cross-functional partners
- Passion for and interest in Sport or Lifestyle and Fashion
WHAT'S IN IT FOR YOU
- Employee discounts on products
- Chances to attend and take part in on campus events and sponsored adidas events/games
- Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
- Possibility to join our mentorship program, networking opportunities or employee resource groups
- International intern community and work environment
- Regular development conversations as part of your role
- Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities
- Company sports program including classes and events focusing on sports and mental health
- Flexible and agile working arrangements (40% home office possible)
- Monthly gross allowance: non-compulsory internship 2.350,00€, compulsory internship 1.780,00€ (Difference due to different taxation, net will be the same)
ELIGIBILITY
- Enrolled as full-time student for the complete duration of the internship
- Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
- Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate)
- Availability for the full duration of the internship from March 2026 - September 2026
- Ability to relocate to Herzogenaurach in Germany for the full duration of the internship
KEY FACTS
- Application Deadline: October 31st, 2025, 11:59 PM CET
- Start Date: March 1st, 2026
- Duration: 6 months
- Location: adidas Headquarters in Herzogenaurach (near Nuremberg)
NEXT STEPS
- To apply to the role, please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know.
- Please apply in the same language as the job description
- If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.