Purpose & Overall Relevance for the Organisation:
Play a crucial role in the continued success of the Partner Program (marketplace business model) leading the Digital Partner Commerce business in Europe.
The Manager Product Launch & Optimisation will be instrumental in driving product attributes management, visual merchandising projects and product launches for our Partner Program business model across an extensive list of partner’s platforms.
The ultimate objective is to ensure our partners showcase our products on time and in the most premium way possible, so consumer can find, see and buy their favorite products.
Champion the success of a dedicated portfolio by collaborating with integrators, platform traders and accounts.
Key Responsibilities:
- Monitor, influence and enhance product data and content end-to-end from adidas to our partners within the Partner Program European business. Provide clear reporting and solutions to issues encountered.
- Define priorities for product launch and digital visual merchandising initiatives according to the adidas business strategy.
- Explore and participate into the evolution of the managed partner’s business strategy in collaboration with internal and external stakeholders, while identifying opportunities to increase the business.
- Day-to-day responsibilities include
- Align internally to get necessary data to launch our products (images, description, translations, etc.).
- Analyze and monitor content catalogue and product status to ensure timely and premium season launches.
- Act as a product owner, understanding technical product workflow to spot onboarding issues and coordinate with stakeholders to find timely and sustainable solutions.
- Drive multiple campaign executions across different retailers.
- Support new partners integrations in the testing phase, following adidas best practices.
- Drive best-in-class Digital Visual Merchandising strategies across various accounts.
- Drive key enhancements in ways of working with internal and external stakeholders to improve operational processes and increase efficiency, while being able to scale across more platforms simultaneously.
- Drive one key pillar of optimisation, acting as project owner, to reduce dependencies and bring extra value to the business.
Key Relationships:
- Partner Program Platform Growth, Business Analytics and Platform Trading teams.
- Europe eCommerce Product Launch & Data, Digital Visual Merchandising, Consumer Experience and Operations teams.
- Global & Market Digital Partner Commerce (DPC) teams
- Market & Local Wholesale sales teams & leadership
- Marketplace team and business/technical teams of partner accounts
- Tech partner (middleware provider/ integrator) teams
Knowledge, Skills and Abilities:
- Strong stakeholder management and negotiation skills.
- Highly motivated and flexible, with the ability to work in deadline-driven environment.
- Strong organisational and planning skills to handle multiple tasks and business partners with conflicting priorities.
- Technically savvy and driven by automation.
- Advanced Excel skills and proficiency in spreadsheet analysis.
- Excellent understanding of technical systems (PIM, Middleware Providers/ Integrator, csv, xml product feed, etc.)
- Self-motivated and passionate about deriving business insight from data, improving business processes, and solving problems.
- Excellent PowerPoint skills coupled with strong communication and presentation skills.
- Ability to influence and collaborate effectively with proven ability to navigate and be effective in matrix organisations.
- Pro-active approach to work & a go-getter mindset.
- Understanding of key digital KPIs (e.g. Onboarding and Size availability rate, sell through rate, Product Details Page views, Return Rate, Conversion Rate, etc.), their inter-connected nature and what levers to drive to improve performance across the whole buying journey.
- Comfortable working in an international environment
Requisite Education and Experience / Minimum Qualifications:
- BA / BS in Business, Marketing, Finance, Economics or related field
- Minimum 4 years professional experience in merchandising (eCom & retail), e-Commerce, account management, digital visual merchandising or category/product management is a key requirement.
- People Management experience is preferred.
- Experience in the sporting goods industry is preferred
- Fluency in written and spoken English is required; at least one other European language would be beneficial
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.