PURPOSE & RELEVANCE FOR THE ORGANIZATION
Creating an emotional connection with the customer and representing the brand values
Serving customers, selling products and diligently executing store operations
Using specialist knowledge and experience to give feedback and support to team members
Best possible brand presentation using consistent and CI-compliant presentation standards and considering the Retail Marketing Calendar
MAIN AREA OF RESPONSIBILITY
RP tasks – Sales Assistant
Is aware of store and individual targets and actively works to meet or exceed these by using all the resources available in the store
Meets or exceeds customer expectations, boosts sales and drives brand recognition by using appropriate elements of the customer service model
Creates an emotional connection with every customer by being a passionate and enthusiastic brand ambassador
Proactively incorporates basic core and seasonal product knowledge into his/her service approach within his/her assigned store zone(s)
Maintains an appealing, pleasant and inviting environment for customers to shop in and pays attention to Visual Merchandising as well as tidiness and cleanliness
Complies with store rules and procedures (SOM regulations) to maintain a safe shopping and working environment
Ensures the product offer in the store is made available to customers by assisting with deliveries and replenishing the sales floor
Completes sales transactions quickly and accurately while adhering to defined cash protection procedures (if applicable)
Minimizes loss by always keeping an eye on stock levels while serving customers
Trains new team members (if applicable)
Collaborates productively and respectfully with team members to meet or exceed store targets
Signalises a desire to continually learn and seizes all available opportunities to advance his/her development and increase performance
Endless Aisle (if applicable): informs customers about new ordering/sales possibilities in the online shop and uses the Endless Aisle tablet to offer product descriptions and/or customer feedback on products during the sales process
Click & Collect (if applicable): supervises and monitors new online orders which are placed by online customers and have to be reserved, packed and handed over to the customer in the store
RP tasks – Visual Merchandiser
Merchandising Display
Ensures that the stores adhere to European standards and guidelines, offering all consumers a brand shopping experience
Ensures best-in-class set-up of all shop windows, including outfit and positioning of mannequins, lighting, cleanliness, steam application and price indication
Is responsible for clearly separated in shop-in-shop set-ups to emphasize category specific product presentation
Ensures correct usage and positioning of in-store communication tools
Executes correct dressing of mannequins and positioning of props in the store
Uses and maintains Brand Retail and VM standards and organizes regular training on these topics for the respective store team
Regular reporting from the stores such as monthly entries in the VM Compliance Tool including taking pictures and uploading these in the system
Planning and implementing of marketing activities, campaigns and activations in alignment with the Marketing department and VM Manager
Provides input and, after consultation with VM Manager and the Marketing team, orders the Instore Communication Tools (ISC) for the respective store, if applicable
AUTHORITIES
None
KPIs
VM ambassador in the store
Linked to the currently applicable store KPIs (for example NPS, Net Sales, UPT, etc.)
VM store compliance results
CONTACTS
Customers
Colleagues and supervisors
Visual Merchandising Team and/or Sales staff
Knowledge, skills and experience
Basic competencies of a Retail Professional
Fluency in local language (written and spoken), good knowledge of English
Basic MS Office skills (Word, Outlook, Excel, PowerPoint)
Good communication skills
MINIMUM QUALIFICATIONS
Apprenticeship as a Retail Professional
Completed vocational training as visual marketing designer desirable
At least 6 months of work experience in sport and/or fashion retail
Willingness to travel occasionally and support store openings in other locations