Requirements: English
Company: BettingJobs
Region: Santa Cruz de Tenerife , Canary Islands
BettingJobs are excited to be working with a fast-growing company based in Barcelona who are seeking a CRM Executive to join their team. As a CRM Executive your role will design, develop and execute marketing campaigns across various communication channels.
The CRM Executive role would suit a marketing professional, with knowledge of CRM techniques, who is fluent in both French and English. This is a great opportunity to develop skills and begin your iGaming career.
Responsibilities:
- Develop and execute targeted marketing campaigns across email, SMS, and on-site messaging.
- Collaborate with teams to design and implement promotional calendars, ensuring alignment with business objectives.
- Create compelling and personalized content for various communication channels, leveraging creativity to resonate with diverse audiences.
- Monitor and analyse campaign performance metrics, using actionable insights to optimize campaign effectiveness.
- Implement A/B testing and other testing methodologies to refine marketing actions and stay ahead of industry trends.
- Develop and implement automated lifecycle communication funnels to enhance customer journeys and improve retention.
- Stay updated on the latest industry trends, technologies, and competitive landscape to inform strategy.
Requirements:
- French Native & Fluent in English.
- Minimum 1 year of experience in marketing or CRM roles, with a focus on customer engagement and retention.
- Experience in the iGaming industry is an advantage.
- Proficient in CRM techniques, including segmentation, campaign planning, and performance analysis.
- Basic knowledge of HTML for email and web content is a plus.
- Experience with CRM tools, particularly Fast Track CRM, is highly desirable.
- Strong analytical skills with a data-driven approach to decision-making.
- Proficiency in Microsoft 365 tools (Excel, Word, PowerPoint).
- Highly organised, self-motivated, and able to meet deadlines in a fast-paced environment.