Requirements: English
Company: illycaff
Region: Varese , Lombardy
illycaff is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world.
We are looking for a Consumer PR Manager to join our Global Marketing Department. This role is responsible for nurturing a strong Consumer network, increasing awareness and developing an enviable corporate image by developing effective communication and media relations programs.
Responsibilities
- Responsible for developing effective Consumer communications Media plans
- Responsible for managing all public relations activities for the Consumer and Trade PR area
- Responsible for coordinating media relations strategy seeking high-level placements
- Work closely with the Marketing Team, defines and manages all global Consumer and Trade Communications
- Coordinate and leverages existing media agencies and international branches/distributors relationships
- Seek and evaluates opportunities for partnerships, sponsorships and advertising on an on-going basis
- Manage all Consumer Events in strict coordination with the Product placement department
- Build the reach and impact of Consumer campaigns by measuring the success of public relations campaigns
- Monitor content which can be used for various communication purposes (press releases, articles, white papers, blogs)
- Implement PR stories and campaign calendars driving high impact among the right audience across channels
- Oversee special projestc and events, from contract management to event participation
- Monitor media coverage and campaign results, preparing reporting and performance analysis
- Manage the communications budget and related administrative flows via the Tagetik platform
Requirements
- At least 5 years of experience in similar roles within international contexts, preferably in FMCG, premium consumer goods or lifestyle sectors
- Strong skills in strategic communication, media relations, and event management
- Proven ability to work with press agencies, internal and external stakeholders, and influencers
- Excellent writing and synthesis skills, including in English
- Ability to work cross-functionally, with a structured approach and results orientation
- Comfortable working in dynamic environments with global stakeholders and tight deadlines
illycaff as B-Corp is committed to a diverse and inclusive workplace generating positive effects for the environment, for the community and for people.