We are looking for a commercially minded and data-driven professional to bridge Sales Insights and Digital Commerce. This role combines deep sell-out analytics expertise with advanced e-commerce performance management, helping drive fact-based decisions across wholesale and digital channels. You will act as a trusted advisor to sales teams, senior leaders, and strategic retail partners by translating complex datasets into actionable recommendations that accelerate growth.
Key Responsibilities
- Own sell-out and e-commerce performance reporting across strategic accounts and markets.
- Analyze sales, consumer, assortment, traffic, conversion, visibility and ROAS metrics to identify growth opportunities.
- Develop executive-ready actionable insights, weekly business reviews and performance narratives for senior stakeholders.
- Lead internal and external trade meetings, presenting recommendations and action plans.
- Ensure data quality, governance and readiness through close collaboration with retail partners and internal teams.
- Drive continuous improvement in reporting, automation and KPI frameworks.
- Support forecasting, budgeting, Internal Business Planning and cross-functional commercial initiatives.
What Success Looks Like
- Trusted advisor to sales and digital leaders
- Improved sell-out and e-commerce performance across key accounts
- High adoption of reporting tools and dashboards
- Consistent delivery of actionable insights and recommendations
Key Relationships
Internal
- Sales Insights & Analytics
- Digital Partner Commerce (DPC)
- Sales
- Go-To-Market
- Brand Activation
- Finance
- Account Operations
- Technology / Data Teams
External
- Key Account Buying Teams
- E-commerce Managers
- Retail Digital Teams
- Strategic Wholesale Partners
Knowledge, Skill Set and Competencies
- Deep understanding of the relationship between different KPIs and strong analytical skills that can derive narrative from data.
- Advanced understanding of retail sell-out, sales and product performance KPIs.
- Strong understanding of digital commerce and online performance metrics including Traffic, Conversion, ROAS, Revenue, Visibility and Assortment KPIs.
- Advanced Power BI capabilities including dashboard development and data visualization.
- Advanced Excel and PowerPoint skills.
- Experience with Google Analytics, GA4 or similar digital analytics tools.
- Experience working with large datasets and multiple data sources.
- SQL knowledge is advantageous.
Candidate Profile
- 3-5+ years in analytics, business intelligence, e-commerce, sales insights or consulting.
- Strong understanding of both retail sell-out metrics and digital commerce KPIs.
- Advanced Power BI, Excel and PowerPoint capabilities; Google Analytics experience preferred.
- Excellent stakeholder management, storytelling and presentation skills.
- Able to simplify large datasets into clear recommendations and business actions.
- Commercially curious, proactive and comfortable working across multiple functions and markets.
- Fluent English required; additional Central European languages especially Polish are an advantage.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.