Requirements: English
Company: Rubio Monocoat
Region: Izegem , Flanders
About the role
As a Digital Media Buyer (GMP) at Rubio Monocoat, you will be responsible for managing and optimizing digital media campaigns through the Google Marketing Platform. You play a crucial role in achieving business, sales, and marketing objectives by developing and executing effective digital media strategies. You inspire and challenge the marketing team to continuously improve and work closely with various digital stakeholders both inside and outside the organization.
You are a driven digital marketer with proven experience in media buying and trade desk operations. You possess strong analytical skills and can quickly learn and anticipate trends and changes in the digital landscape.
Responsibilities
- Strategy & Planning Develop long-term strategy and account set-up for Google Ads and programmatic buying (DV360, CM360, SA360, YouTube).
- KPI Structures & Measurement Define KPIs and establish measurement frameworks to accurately monitor performance.
- Performance Optimization Continuously optimize media campaigns through A/B testing, AI/ML-driven features, and budget allocation.
- Reporting & Analysis Report to stakeholders on ROI, ROAS, and CPA, and propose optimizations.
- Training & Knowledge Sharing Share knowledge with the marketing team and implement best practices.
- Collaboration Work closely with the Social Media Buyer and SEO Manager(s) to create synergy between SEA and SEO.
- Trends & Innovation Research new Google Ads features and industry trends to stay up-to-date.
Your profile
- Minimum of 2 years of experience in digital media buying, specializing in Google Ads and programmatic advertising.
- In-depth knowledge and certification of Google Marketing Platform (DV360, CM360, SA360).
- Strong analytical skills and experience with Google Analytics & Google Tag Manager.
- Experience with automation in media buying (scripts, APIs, bidding strategies).
- Experience with data analysis and dashboarding tools (Looker Studio, Power BI, Excel).
- Solution-oriented, optimistic, and eager to learn.
- Excellent communication skills in Dutch, French, and English.
What we offer
- A challenging and impactful role within an innovative and growing company.
- The opportunity to shape the digital strategy on an international level.
- A dynamic work environment with a high degree of autonomy and responsibility.
- An attractive salary package with additional benefits.
Are you the Digital Media Buyer we are looking for? Apply now: mariam.berrezzouk@rubiomonocoat.com and be part of the future of Rubio Monocoat!