Requirements: English
Company: Guidance Studio
About Guidance Guidance (guidance.studio) Guidance isa premier digital business strategy consulting boutique committedto accelerating the growth of both established organizations andnew ventures by unlocking the full potential of the digital world.We specialize in crafting bespoke digital business models,optimizing go-to-market strategies, and providing expert advice ontechnology choices. Our mission is to unlock the full potential ofthe digital and tech world for our clients. Our Culture at GuidanceAt Guidance, we pride ourselves on fostering a culture ofinnovation, collaboration, and continuous learning. Our team is theheart of our success, and we strive to maintain an environmentwhere creativity flourishes, ideas are valued, and diversity iscelebrated. We believe in empowering our employees with theautonomy to lead projects, encourage open communication, andpromote a work-life balance that nurtures both professional andpersonal growth. Flexibility and Work-Life Balance at Guidance AtGuidance, we value work-life balance and cater to the diverse needsof our team by offering flexible working hours and remote workoptions. This approach allows you to customize your work scheduleand location to fit your lifestyle, ensuring productivity andsatisfaction. Our commitment to flexibility underlines our trust inour team''s ability to deliver outstanding results, fostering aninclusive workplace that supports everyone''s best work-lifeintegration. Growth and Development We are committed to thedevelopment of our team members and offer a range of opportunitiesdesigned to help you grow with us: Continuous Learning: We investin your growth with access to a wealth of training resources,workshops, and courses to keep you at the forefront of the digitalconsulting industry. Career Advancement: Guidance is expanding,and with our growth comes opportunities for you to advance. Wesupport career progression through mentorship and by encouragingcross-functional project involvement. Innovative Projects:Working with us means being at the cutting edge of digitaltransformation projects, where you can hone your skills and make atangible impact on our clients'' success. CollaborativeEnvironment: We emphasize teamwork and collaboration, ensuring thatyou have the support of your colleagues and management as you takeon new challenges and contribute to our shared goals. Join Our TeamJoining Guidance means becoming part of a committed team thatvalues your unique perspective and is passionate about making adifference in the digital world. We offer a supportive atmospherewhere you can not only grow your career but also contribute toexciting projects that reshape how businesses thrive in the digitalage. This is a paid, fully remote internship, reflecting ourcommitment to investing in our team''s professional growth,well-being, and the flexibility to work from anywhere. If you are aproactive and diligent professional who wants to contribute to thismission, we would love to hear from you. Drop us a line athr@guidance.studio. Role Overview As a Junior Marketing Specialist- Intern at Guidance, you will be part of a creative and dynamicteam working on the forefront of digital customer acquisition. Youwill assist in the development and execution of go-to-market andlead generation campaigns, conduct customer profile analysis, andcontribute to our clients'' growth strategies. We''re not justlooking for an intern; we''re searching for someone who aspires toevolve with us, someone we can invest in, bring on boardpermanently, and who will become an integral part of our journeyfor years to come. Key Responsibilities Lead Generation CampaignDevelopment & Execution: Support the planning, development, andexecution of lead generation campaigns across channels, includingDirect Email Marketing, LinkedIn, Google Ads, and social media.Assist in managing budgets, tracking performance, and makingreal-time adjustments to optimize reach, targeting, and conversionbased on customer insights. Content Creation: Collaborate withthe team to create and refine marketing content, including ad copy,landing pages, and promotional materials, ensuring all contentresonates with target audiences and aligns with client goals. Data Collection & Reporting: Track and report on campaignperformance metrics, including engagement, reach, and ROI. Provideregular insights and recommendations based on data analysis toinform and improve future campaigns. Additional Duties Trackproject timelines and maintain meeting notes from client meetings. Conduct competitor, industry, and customer profile research toinform campaign strategies. Perform keyword analysis and supportSEO-optimized content production. What We''re Looking For Strongunderstanding of digital marketing principles, lead generationtactics, and key performance indicators (KPIs) for measuringcampaign success. Excellent bilingual communication