Requirements: English
Company: VF Corporation
Region: Stabio , Ticino
VF Corporation is looking for an exceptional Director, Corporate Affairs & Communications to join our Team based in Stabio, Switzerland.
Lets talk about the role!
As a key member of the regional Corporate Affairs and Communications (CA&C) team, the Director of Corporate Affairs & Communications will collaborate to identify, develop and execute regional strategies to shape VFs corporate reputation in the EMEA region, engaging external stakeholders and managing crisis communications and issues.
This role will also lead regional employee communications by translating global strategies into impactful initiatives that inform, engage, and align VFs regional workforce with business objectives.
Reporting to the Vice President of Corporate Affairs & Communications for EMEA, this position will oversee a junior resource and coordinate with external agencies.
Primary Responsibilities:
Corporate Communications Strategy
- Collaborate with the VP of Corporate Affairs & Communications EMEA to identify and develop corporate communication objectives and strategies aligned with regional business needs and global corporate goals.
Employee Communications Leadership
- Drive and implement regional employee communications initiatives to enhance employee engagement, translating global strategies.
- Partner with the Global Director of HR and Associate Communication as well as the regional HR team to develop compelling storytelling and content that meet internal communication and engagement needs.
- Establish efficient communication channels for reaching the EMEA workforce effectively.
- Lead regional editorial strategy, content creation, and execution serving as a key driver of enterprise storytelling within the region, ensuring creative and compelling narratives across platforms.
- Oversee channel strategies and develop various communication materials to support plans and campaigns.
Stakeholder Communications
- Lead specific stakeholders engagement programs in the region, in alignment with global strategies and collaborating with other functions (government Affairs, Sustainability, etc.).
Measurement and Insights
- Track, analyse, and report on the effectiveness of internal and external communications activities.
- Provide regular updates to the VP and leadership team, adapting strategies for maximum impact.
Global and Regional Alignment
- Work closely with the global CA&C team to execute globally relevant projects while ensuring regional alignment and synergy.
- Coordinate with internal stakeholders across EMEA to raise awareness and align regional initiatives, delivering necessary communication tools within approved budgets.
- Partner with functions and other business leaders from across VF and its brands in the region to support their communication needs.
Skills For Success
Preferably degree in Economics or Corporate Communications/PR, Social Science, or related fields. Advanced qualifications (e.g., Masters in Corporate Communications) are an asset.
Extensive years of corporate and brand communications experience (internal and external, including change management), within a corporation, brand environment, or international PR agency. Experience in the fashion or lifestyle industry is preferred.
Native or fluent
English (written and spoken). Proficiency in additional languages (Italian, German, or French) is preferred.
Key Competencies:
- Strategic Communication and Planning
- Digital Media Proficiency. In-depth understanding of digital communication tools and trends, including understanding social media dynamics, content marketing, SEO, and analytics tools.
- Crisis Communication and Reputation Management
- Media Relations and Press Release Writing
- Solid network of relationship with industrys media
- Creative Storytelling and Content Creation, copywriting and editing
- Stakeholder mapping, Engagement, and Relationship Building
- Strategic thinking combined with strong execution capabilities.
- Exceptional project management and organizational skills.
- Analytical skills - To analyse data and information to make informed strategic decisions.
- Strong business acumen is a must.
- Strong networking capabilities, with proven experience engaging with senior management and diverse stakeholders, internal and external.
- Outstanding English copywriting, public speaking, and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
About VF
VF is a global apparel company connecting people to the lifestyles they che