Specialist Wholesale activationArea: Lead Country
Department: adidas Brand Activation
Direct Reporting Line: Senior Manager Wholesale Activation
Indirect/Second Reporting Line:
Subsidiary/Country: Spain
Location: Zaragoza
GSMS Grade: P1
Number of Personnel Managed: 0
Cost Center/Budget and/or Revenue Responsibility:
Mission:
Ensure adidas’ leadership across wholesale customers by planning and executing impactful Trade Marketing actions that drive sales, market share, and brand positioning, while delivering flawless in‑store activations and consistent campaign execution across all channels in close collaboration with commercial teams.
Main reponsibilities
- Develop and execution of the retail marketing plan for the assigned categories and accounts, aligned with business and channel priorities.
- Ensure seamless execution of marketing activations across retail and wholesale environments.
- Coordinate with agencies, suppliers, and internal teams to deliver POS materials, visibility tools, and promotional assets.
- Collaborate closely with the Sales and Wholesale teams to understand customer requirements and ensure flawless execution.
- Ensure the execution of global campaigns and concepts, adapting assets and delivering mandatory and local activations as needed.
- Execution and control of the Budget (MWB + SWB).
- Monitor store execution quality, implementation status, KPIs, and deliver post‑campaign evaluations.
- Identify improvement areas and ensure corrective actions with internal and external stakeholders.
- Allow, modulate and offer specific campaigns for the client, when they are very relevant for that client and are within the parameters authorized by our headquarters and strategic agreements of adidas Iberia.
KPIs
- Carry out the agreed marketing plan on time and at the expected cost.
- Implementation in number and form of mandatory campaigns.
- Implement all campaigns on time and with the expected quality, while minimizing potential incidents.
- Optimization and control of the Marketing budget.
- Customer satisfaction.
Key stakeholders
- Marketing (Brand, Omnichannel, CTC, Newsroom, Sports Marketing).
- Sales (KAM specifically those responsible for the account(s), Customer Service KA, Franchise).
- External agencies y suppliers.
- Clients.
Skills profile
- Ability to manage multiple stakeholders and projects in a fast‑paced environment.
- Communication skills, planning, supplier management and negotiation.
- Trust: ability to build trust and decision-making ability, resistance to frustration and stressful situations.
- Creativity: initiative, autonomy, enthusiasm for the new, ability to explore new ways of doing and thinking, curiosity.
- Collaboration: excellent coordination skills, a team player, flexible, and encourages dialogue.
- Strong initiative and mind open to new challenges and changes, flexibility to adapt to a working environment constantly evolving.
- Strong capacity for data analysis, organization and reporting.
- Great knowledge of consumer-oriented marketing, especially in the retail sector.
- Passion for fashion and sport.
- Computer Science: Excel and PowerPoint which requires advanced level.
- English: essential advanced level (C1).
Education and Experience Requirements
- University degree preferred in Business Administration, Marketing, Industrial Design or degrees related to these fields.
- Minimum 3 years of professional experience in Trade Marketing or Marketing roles.
- Experience working with commercial teams, clients, or agencies is essential.
- Previous exposure to the Retail channel is highly desirable.
- Professional experience in defining operational marketing plans.
- Valuable master’s in marketing and commercial management.
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