Requirements: English
Company: Wipro
Region: Logroo , La Rioja
We are seeking a highly skilled and experienced Datorama Architect to join our dynamic team. As a Datorama Architect, you will play a crucial role in designing, implementing, and managing Datorama solutions that drive our marketing intelligence capabilities. You will collaborate with cross-functional teams to ensure seamless integration and optimal performance of Datorama within our marketing ecosystem.
Your Role:
- Understanding common data models and integration challenges across Salesforce platforms.
- Retain existing Datorama dashboards.
- Implement changes to existing Datorama dashboards.
- Resolve any data stream issues.
- Access Management of Datorama , Keep classification logic up to date.
- Monitoring performance of paid media activity, proactively raising drops in performance to media agency/respective stakeholders
- Aligning delivery cost data against planned cost data.
- Supporting integration between paid media platforms and web analytics to capture full journey from ad impression to arriving on customer website.
- Development of taxonomy to join the dots between paid media and owned marketing.
- Creation of taxonomy adherence dashboards to monitor successful adoption of taxonomy.
- Proactively raising taxonomy issues with relevant stakeholders and leading cleansing of data accuracy issues.
- The role requires collaborating with various teams, including marketing, analytics and IT.
- Strong communication skills are essential to understand requirements with Business, present dashboard designs, and provide training and support to end-users.
- Recommendation of opportunities for new use cases
- Ability to perform fit-gap analysis with other similar tools (like Power BI).
Your Profile:
- Strong understanding of the Datorama platform, including its data connectors, data modeling capabilities, calculated metrics, and particularly its dashboarding and visualization features.
- Ability to translate complex data into clear, compelling visual stories.
- Should be able to choose the right chart types and layouts to effectively communicate key performance indicators and trends to various stakeholders.
- A good understanding of underlying data architecture principles.
- The architect should demonstrate a solid understanding of how data flows and interacts across various Salesforce clouds, such as Marketing Cloud, Sales Cloud, and Service Cloud.
- Experience in integrating data from these sources within Datorama to create unified and comprehensive dashboards for holistic business insights is highly valuable.
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Diversity and Inclusion at Wipro
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, marital status, age, ethnic and national origin, sexual and political orientation and disability status, or any other characteristic protected by law.