Requirements: English
Company: Nigel Wright Group
Region: Amsterdam , Noord-Holland
About the Company
Jack Link's family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consumers worldwide. The company's array of brands include some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami. The spacious and modern Jack Links EMEA headquarters is located in the vibrant Amsterdam Houthavens, and includes a highly international team, with more than 25 different nationalities. Jack Link's EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.
About the Role
The company is looking for an experienced commercial marketer to join the Jack Links EMEA senior leadership team & head up the international Jack Links snacking brand. Responsible for a brand that was launched 40 years ago in the US and with ambitions to continually grow double digit & make significant changes to the established snacking world. Key objective of the role is to deliver growth via brand development, outstanding communication and engagement, strong innovation and world class implementation across the key markets of UK, DE, BNL while enlarging the geographical footprint. If you are motivated by being part of a high performing, ambitious and successful team and you thrive on being accountable with the freedom to truly make a personal impact on the business, plus enjoy working in a fast pace, cross functional collaborative environment Jack Link's would love you to come and join the business.
Key Responsibilities
Purpose:
To develop the marketing strategy & deliver the initiatives that enable double digit growth year on year
Key accountabilities:
- Lead the marketing strategy for Jack Links to deliver long term double digit growth, with the EMEA playfield in mind (while keep growing the core markets of Germany, the UK and the NL)
- Specifically deliver a Total Brand 3 year & annual marketing plan & country specific plans
- Own the brand strategy, focusing on brand development, equity improvement, communication development & implementation, innovation strategy & implementation, shopper marketing, whilst aligning with the category team
- Be a key member of the MLT (Marketing Leadership team) to develop the marketing agenda across the company (EMEA & Globally)
- Be a key member of the CLT (Commercial Leadership Team) to ensure delivery of the commercial agenda
- Co-ordinate the Jack Links team resources with the cross functional Country Business Teams (CBT) responsible for delivery of the specific regional commercial targets
- Lead the Jack Links marketing team (2 x Brand Managers, 1 x Shopper Marketing Manager, managing resources & developing the team members
- Embrace the Jack Links culture, incorporating its values into everyday work life, acting as a culture ambassador and brand steward
About You
Experience required:
- A minimum of 10 years (leading) FMCG marketing, with a focus on strategic brand & innovation development, communications, portfolio management & new product implementation
- Demonstrable success in delivering commercial results via strong brand building, both in established categories and in developing new categories
- Proven success in increasing brand penetration and strengthening brand equity
- Proven experience in developing marketing strategies covering both long term brand building initiatives & shorter term sales driving initiatives
- Experience in innovation strategy & implementing ambitious brand stretch initiatives
- Proven experience in developing & delivering ATL & BTL effective & efficient campaigns across multiple media channels, including digital and shopper marketing activities
- Project management & cross functional team leadership experience with a focus on commercial team collaborations
- Team leadership & people development experience
- Market knowledge of the UK and DE FMCG is appreciated
- Experience in food or drinks categories
Professional skills & key competencies:
- Consumer centric thinking combined with excellent commercial understanding & financially savvy approach to marketing
- Strategic thinking combined with pragmatic mindset
- Strong leadership abilities combined with the ability to flex between leadership and collaborative team working styles
- Results driven & excited by challenge & change to the status quo
- Entrepreneurial thinker & creative problem solver
- Strong influencing skills through clear and concise communication
- Budget planning & management skills