Requirements: English
Company: NetBet
Region: Pisa , Tuscany
Job Title: Country Manager - Italy
Location: Malta/ London - Hybrid working
[Remote working for someone based in Italy / Europe]
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the worlds favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Germany, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.
Role Overview:
We are seeking a dynamic and experienced Country Manager Italy to join our Management Team, driving the companys growth and operations within the Italian market. In this key leadership role, you will be responsible for developing and executing the local business strategy while aligning with our global vision.
Duties and Responsibilities:
Market Strategy & Business Growth
- Define and execute the local market strategy, ensuring alignment with global objectives.
- Continuously monitor competitive positioning, market trends, and regulatory changes, adapting strategy and tactics accordingly.
- Develop and oversee the commercial and product offering for the Italian market to drive growth and market penetration.
Marketing & Brand Development
- Work with marketing teams to define and implement a marketing and brand strategy with an optimal media mix to maximize player acquisition while ensuring a healthy ROI.
- Expand market reach through affiliate partnerships and strategic distribution initiatives.
- Oversee all above-the-line marketing activities and manage commercial and contractual relationships with local media, PR, and creative agencies.
Operational & Financial Performance
- Develop and implement operational and tactical plans in collaboration with Central Service Departments, ensuring strong financial controls and adherence to performance standards.
- Manage annual budget planning, monthly business reviews, and revenue forecasting, optimizing financial performance.
- Monitor and analyze financial results against business plans, adjusting strategies as needed and reporting to Senior Management.
Data-Driven Decision Making & Product Optimization
- Collaborate with the Business Intelligence team to gain insights into player behaviour and market-specific trends, ensuring continuous strategy refinement.
- Work closely with the Product team to enhance the full player journey, implementing continuous improvement initiatives that drive acquisition, conversion, onboarding, retention, and player lifetime value.
Leadership & Cross-Functional Collaboration
- Provide strategic leadership and direction to cross-functional teams, ensuring alignment across departments.
- Work with all stakeholders to optimize synergies and drive efficiency.
- Establish and oversee additional market-specific operational processes, reporting, and analytics to support decision-making.
Person Specifications:
- Experience in a similar senior leadership role ideally as a Country Manager for Italy market within the iGaming/ Online Casino Industry.
- Expertise in digital marketing, player acquisition, and retention strategies
- Deep expertise and proven experience in navigating and operating within the Italian market, including regulatory compliance;
- Strong analytical skills with the ability to interpret data, take swift action, and drive change to meet goals and targets.
- Strong negotiation and stakeholder management skills, with experience working with regulators, affiliates, and business partners
- Deep commercial acumen with a strategic mindset.
- Skilled in building, fostering, and maintaining highly productive working relationships.
- A proactive leader who leads by example and takes initiative.
- Exceptional teamwork and collaboration abilitie