STIGA is a leading European manufacturer and distributor of lawnmowers and power garden equipment, with over 90 years of experience in the market
We are consistently curious, conscious of trends, inspiring, and visionary just like our customers.
We are seeking a highly motivated Group E-Shop Manager to join our Grou e-Commerce team based in Castelfranco Veneto (TV).
The B2C Online Shop Manager will be responsible for managing and developing all our B2C Online Shops in Europe (11 Countries).
She/He will also play a role in the commercial strategy and development of our B2C business.
Job functions include Shop Management, promotional planning, customer sales data analysis,
development and execution of online sales activations, coordination with performance marketing
and CRM, optimization of marketing/Sales Funnel and onsite customer journey/UX, sales
forecasting, and demand planning. Align order flow with back office.
Key Responsibilities
You are responsible for managing all commercial aspects of our online stores and assume a
high level of personal responsibility for sales targets, planning of country-specific products
portfolios and ensure the availability of goods to achieve high growth targets.
- You will coordinate the activities on performance marketing and optimizing the relevant
KPIs
- You develop digital marketing and sales activities for customer acquisition and activation
together with the team and external partners
- You analyze the customer journey in the store and derive appropriate strategies and
measures to create personalized shopping experiences for our customers. For a positive
user experience for our customers, you proactively and continuously improve the design
and usability (UX and UI)
- You identify potentials and trends for the optimization and further development of online
channels, which you purposefully drive forward. You analyze and optimize the on-site
Search as well as the product placement
- You monitor with a critical eye and define our business KPIs with a focus on traffic and
conversion goals and contribute new ideas.
- Youll play a pivotal role in all the SOP processes for the Eshop stock availability
- You will interface between IT, Marketing, and Sales, coordinate with our external partners,
service providers and agencies, and work closely with internal departments. You
proactively initiate new store functionalities with the relevant departments
Skills qualifications
A successfully completed commercial or technical degree or a completed specialist training
course with e-commerce relevance.
3-5 years of professional experience in online store management or e-commerce ideally in the
consumer goods industry
Experience in the implementation of SEO and SEA concepts
Experience in project management of IT projects
Practice with CMS and e-commerce store systems; prior knowledge of Magento 2.0 is
desirable
Experience as a platform owner in an agile context
Analytical, KPI-driven, self-reliant way of working paired with a high-service mindset
Understanding of technical interfaces and process flows in dealing with online store systems
You show initiative and are a real team player
Proficiency in English (written and spoken) is essential, other language is a plus
Mindset and Interpersonal Skills