Requirements: English
Company: CurveCatch
Region: Ghent , Flanders
Are you obsessed with bold disruptive brands, know what makes a TikTok pop, and secretly run spreadsheets on what type of content actually converts? Do you have a passion for content that tells real stories, builds brand love, and gets shared because it creates a community?
Were looking for a creative execution powerhouse who loves planning, producing, testing, and refining social content. Youll own the full content calendar across our socials (IG, Pinterest, TikTok), influencer collabs, community collaborations, ad creatives, and moreturning CurveCatch into a category-defining, community-led brand.
Youll have the freedom to try bold ideas, test them quickly, and build the visual voice of CurveCatch.
ABOUT CURVECATCH
CurveCatch is a Belgian venture-backed startup revolutionising the way people shop for intimate apparel. Were a bra shopping companion that uses AI to help shoppers find the perfect bra.
We offer a home-try-on service where shoppers fill out a questionnaire and get 8 items across brands to try on at home. We started from the local specialty shops of founder Kimias parents during Covid.
Since then, were a team of 7, have raised just under 1 million in pre-seed funding from strategic angels, accelerator XX in San Francisco, an innovation grant, and a grant from Y Combinator. We''re now a 7-figure business.
Never thought your next adventure would be in the lingerie sector? Stick around and find out!
WHAT WILL YOU DO?
- Own and execute our social media content calendar across IG, Pinterest, and TikTok (organic + paid).
- Create, edit, and test ad creatives and community content (video, photo, copy).
- Lead A/B testing on content formats for engagement and conversion in ads.
- Plan and run activations: 1 big event per quarter, recurring deals, and monthly mini campaigns.
- Launch and manage our affiliate collaborations.
- Write blogs, newsletters, website copy,
- Conduct customer interviews for content and community storytelling.
- Collaborate with lingerie guides for expertise-based content.
- Coordinate brand collaborations and press outreach.
WHY IS YOUR ROLE CRUCIAL FOR US?
- Today, most of our content focuses on product and conveniencebut were missing the community voice, and authority.
- Without you, were leaving organic growth and defensible brand positioning on the table.
- With you, well build a category-leading brand with real authority, visibility, and trustall while lowering acquisition costs and upping retention.
WHAT DO YOUR FIRST 3 MONTHS LOOK LIKE?
- Rebranded our Instagram presence to reflect a more distinct, elevated, advice-driven visual identity (a great example is Daye).
- Created 30+ ad creatives for testing and scaling paid channels.
- Hosted your first community event.
ABOUT THE TEAM
Like any great bra drawer, our team is diverse and full of support
We''re united by one mission: making it easy and fun for everyone to find bras they love.
In the next 12 months, the team will double in size.
- Kimia (CEO): The push-up of the teamleads growth, fundraising, and dreaming big. Your direct manager and often the face in content.
- Nils (CTO): The spacer bratech and AI wizard behind our recommender systems.
- Lore (Operations Manager): The balcony braprocess queen keeping us structured and kind.
- Denis (Engineering): The seamless braquietly builds powerful tools that just work.
- Veerle, Sanne, Marjolein & Eden (Lingerie Guides): Provide customer insights and expertise for content that feels real.
- You! Our content voice and community builder. We cant wait to meet you
MUST-HAVE QUALIFICATIONS
- Experience at a consumer startup in content, growth, or community.
- Hands-on video/photo editing skills and strong visual taste.
- Deep familiarity with IG, TikTok, Pinterestwhat works, what flops, and why.
- Data-driven mindsetyou hypothesize, test, and iterate. To us, building a brand is not an unmeasurable thing.
- Strong affinity with visual storytelling, brand building, and category disruption.
- Affinity with our categorywomen, body inclusivit