Requirements: English
Company: OMRON Healthcare EMEA
Region: Hoofddorp , North Holland
OMRON Healthcare is looking for a Marketing Director to lead the OMRON Healthcare EMEA Marketing organisation.
Are you an experienced, entrepreneurial and commercial Marketing Director? Can you demonstrate a successful track record of leading an end-to-end marketing function (from upstream to downstream, from digital to in-store) which was the driving force behind the companys commercial success? In this position, you will be leading the EMEA marketing organisation, be part of the EMEA Management Team and report to the Managing Director EMEA.
The role will be based in Hoofddorp, The Netherlands, with frequent travel within the EMEA region.
Employment Type : Full-time
Develop, implement, monitor and evaluate a dynamic (mid- and long-term) OMNI-Channel marketing downstream (brand activation) and upstream (product development) strategy, targets and budget for the entire current and future product portfolio (including OMRON Connect).
Develop a winning category strategy for OMRON Healthcare EMEA, based on 3C analysis, the 4Ps and market and consumer insights, and translate that into the 3-years plans and targets (sales, SOM, penetration).
Develop, implement and execute tactical marketing plans and projects for the OMRON Healthcare EMEA related to both new and existing products and services (OMRON Connect) (including price, place, promotion, profit and people) based on measurable KPIs and best practices.
Generate product requirements and definitions for product development (for central R&D) by analysing economic trends, buying habits and the demographic character, taste and preference of the consumer. Codrive nebulizer/respiratory product development through our R&D team in Italy.
Responsible for all phases of new product development and product launches, including research, design, financing, pricing, positioning, packaging and marketing.
Increase the brand equity and brand recognition of OMRON Healthcare throughout the EMEA region, based on a smart marketing communications strategy and ensure a consistent application of the brand guidelines across all channels, countries and products.
Lead, manage and develop the EMEA Marketing team.
Mature and international Marketing leadership talent with relevant product marketing and services knowledge in appropriate sector and in an international setting (at least 15 years)
Graduate with ideally a Masters Degree in Business, Marketing and/or Engineering or equivalent professional qualification
Knowledge of OTC sales, pharmaceutical market, FMCG and/or a medical environment is advantageous
Excellent in the English language, both written and verbal
An amazing opportunity to have a positive impact on the lives of other by leading the marketing organisation for OMRON Healthcare EMEA
~ Opportunities to join trainings and courses for your personal and professional development
~ Unlimited training with GoodHabitz
~ Hybrid working 50% of time at the home and 50% at the office and budget to help set up your home office space
A valid work permit in the Netherlands is required for this position.
Please submit your CV and motivation in English.
Please send your application (CV & Motivation) to lydia.