adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process
You may find yourself contributing to various areas such as planning, activation, events, seeding, and Go To Market (GTM) activities. You may have the chance to dive into the heart of our brand by assisting in the product creation process, marketing communication strategy & package creation, campaign execution, and conducting market, trend & customer research.
We are hiring for 5 different teams across multiple business areas and markets, from Football to Lifestyle, Running and more. Please be aware, that for some of our teams, German language skills will be mandatory.
Applications to this opportunity are considered for all (5) available Marketing intern roles across the following departments: Go To Market, Omnichannel Activation, Category Management and Marketing Strategy.
GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS:
Category Knowledge Growth - Learn and understand the product range, market dynamics, and consumer behaviour to contribute valuable insights.
Project Planning & Execution - Contribute to key projects aimed at achieving future goals, collaborating with cross-functional teams for successful implementation.
Marketing Strategy Support - Assist in developing marketing plans, analyzing market trends, and coordinating communication activities to enhance brand exposure.
Operational Coordination - Manage data, support logistical tasks, assist in sales-related analyses, and handle administrative duties to ensure smooth operations within the team.
Teamwork & Innovation - Build cross-functional relationships, suggest improvements, and embrace new ideas.
WHAT WOULD MAKE YOU A MATCH:
Student of Business Administration, International Business or similar with a focus on Marketing/Sports/Fashion
Fluent in English (written & spoken), German language skills are a plus
Strong MS Office skills
Strong interest & passion for Sport and / or Lifestyle & Fashion
Project Management skills and / or ability to work on multiple tasks and project streams at the same time
Work collaboratively with multiple colleagues and stakeholders
Category Management & Go To Market: Strong product / market analysis skills
WHAT'S IN IT FOR YOU:
International intern community and work environment
Chances to attend and take part in on-campus events and sponsored adidas events/games
Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
Regular development conversations as part of your role
Possibility to join our mentorship program, networking opportunities or employee resource groups
Monthly gross allowance: non-compulsory internship 2.470,00€, compulsory internship 1.930,00€ (Difference due to different taxation, net will be the same)
Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities
Company sports program including classes and events focusing on sports and mental health
Flexible and agile working arrangements (40% home office possible)
Employee discounts on products
ELIGIBILITY REQUIREMENTS
Enrolled as full-time student for the complete duration of the internship
Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
Students with ideally max. one year to graduation preferred
Availability for the full duration of the internship from March 2027 – September 2027
Ability to relocate to Herzogenaurach in Germany for the full duration of the internship
KEY FACTS
Application Deadline: October 15th, 2026, 11:59 PM CET
Start Date: March 1st, 2027
Duration: 6 months , full-time
Location: adidas Headquarters in Herzogenaurach (near Nuremberg)
NEXT STEPS
To apply for the role, please submit your CV.
Instead of a motivation letter, please feel free to submit something creative (video, portfolio, collage, presentation) related to our brand campaign “You Got This”. The only requirement is that the adidas 1-Pager is submitted as a PDF.
Please apply in the same language as the job description.
If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.