Requirements: English
Company: Bucksense, Inc.
Region: Madrid , Community of Madrid
Paid Media Specialist (Agency Experience)
****Please attach your
ENGLISH resume
to be considered*****Proficiency/Bilingual in English is a MUST
Bucksense
seeks a highly passionate, curious, and driven team player ready to ignite ideas, push boundaries, and drive innovation! Our team and agency are growing, and we are looking for a Paid Media Specialist to join our team!
RESPONSIBILITIES Own the
digital marketing budget
and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals Be responsible for the supervision of the channel''s digital marketing budget, supervising, and tracking its performance (KPIs, ROI) Define and develop a full-funnel demand generation and acquisition
marketing strategy When creating new campaigns: Identify market opportunities through data analysis, develop the creative process, carry out
A/B tests , implement, track the performance, and iterate the process
Manage paid acquisition campaigns across multiple platforms including Facebook (at least 2 years), Twitter, Google Ads (at least 3 years), Instagram (at least 2 years), LinkedIn, Bing Continually evaluate assumptions and data around critical metrics like cost-per-lead and conversion rate vs. performance and highlight any swings
QUALIFICATIONS BS/MS degree in marketing, communications, or a related field 3-5 years of experience in a marketing role,
working for a marketing agency will be a PLUS , with a focus on online advertising or lead generation and being responsible for the digital marketing budget
Deep knowledge of paid acquisition channels Highly creative with experience in identifying target audiences
Proficiency in English is a MUST Solid understanding of the majority of the following: Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google ADS, Twitter Ads, YouTube, Instagram ads Desired skills:
Google Tag Manager, Data Studio, Zoho Analytics
MUST HAVE:Practical Hands-on ( updated with latest industry trends) on
Google ads / Meta campaigns.Able to do the entire process from
campaign planning to optimizationSolid understanding of
tracking
conceptDeep knowledge of all the metrics and dimensionsData analysis and data analytics ( GA4)Solid understanding of trackingExpertise using
Google Tag ManagerExpertise using data visualization tools like
Looker StudioProficiency/Bilingual in
English is a MUST
WHAT DO WE OFFER? Remote working with the option of working from the office on the days you need Indefinite contract Work with international clients and colleagues Career growth in a constant learning environment