Purpose & Overall Relevance for the Organization:
Implement consumer facing activities at every retail and digital consumer touchpoint, across the Fashion Accounts distribution channel in EE. Help develop the Cluster implementation plan within the EE Omnichannel strategy and implement it with excellence in East Europe. Work with the most premium adidas Originals product and create brand hype among our most credible Accounts.
Key Responsibilities:
- Implement the EE Omnichannel Marketing plan for Fashion Accounts
- Own in alignment with Sales EE the Fashion Accounts marketing plan and activation calendar
- Execute with excellence the Cluster Fashion Accounts marketing plan with focus on quality, efficiency, consistency across all consumer touch points
- Manage the Cluster Fashion Accounts Activation Budget (SWB) to ensure spend efficiency (ROI)
- Create, own and execute Accounts Marketing plans for the cluster's specialty lifestyle accounts in close collaboration with Sales, DPC and GTM and EU Business Units.
- Ensure process speed & efficiency (Budget management, communication flow, reporting, plan execution)
- Deliver appropriate channel activation sell-in tools for the Sales Launch period
- Feedback to EE Omnichannel Activation on performance of concepts and on toolbox readiness
- Own and execute Cluster special projects related to your market and Accounts specifics
- Put special emphasis on a digital experience focused on a demanding group of consumers
- Excel at cross team collaboration with DPC department to deliver best in class digital campaigns for respective channel
Key Relationships:
- Cluster Brand Activation Team
- Cluster Omnichannel Activation Team
- Cluster Fashion Accounts Sales Team
- Cluster MOPS
- Cluster Sales DPC Team
- GTM
- Accounts representatives (Marketing and Sales)
- External suppliers
KPIs:
- Net sales, Market share, Brand NPS
- Concept full price sell-out
- SWB and MWB Management (efficiency, accuracy)
- Digital campaigns ROAS, CPA and search demand
Knowledge, Skills and Abilities:
- Knowledge of full marketing mix with focus on retail (Digital, SoMe, B&M, Events)
- Project management skills and ownership
- Business acumen with the addition of creativity, fluent in retail KPI’s
- Marketing budget management
- Own and paid media campaigns planning
- Drive to constantly pursue improvement
- Advanced user of MS Office suite of products
- Experience in both market and above market organization will be an advantage
- Strong negotiation and networking skills
- Business English
Requisite Education and Experience / Minimum Qualifications:
- 4+ years of experience in marketing project execution
- Fashion avid who follow the market trends
- University degree in marketing / business / creative field
- Great communication skills and self-drive for goals
- Fluent in English
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.