Requirements: English
Company: Everli
Region: Milan , Lombardy
We are looking for a CRM Manager for our headquarterin Milan. In this role, you will lead our CRM department anddevelop our loyalty program, analyzing their impact on businessperformance, customer engagement and metrics. In this role, youwill define and implement all customer communication strategies,both for business as usual engagement comms and one-off activities,across the entire customer lifecycle. Who we are Everli is Europesleading marketplace for online grocery shopping and one of itsfastest growing scale-ups (part of the annual Financial Timesranking for four years in a row). We are on a mission to delivercustomers peace of mind with a trouble-free grocery experience theylove and trust. We achieve our growth through a culture that iscollaborative, transparent, data-driven and focused on our mission.Our rapidly growing and diverse international team (20nationalities and counting) has offices located in Italy (withheadquarters in Milan & Verona). What you will do - You will beowner of the current CRM channels (e-mail, push, iAM/in appmessages) and their growth in terms of technology and value; - Youwill act as a point of contact to other departments relating tocustomers communications and the CRM software; - You will be incharge of the campaigns calendar management, list developments, andtemplate design process; - You will analyze our customer base anddevelop segmentation/client targeting strategies, finding the bestspot between a customer-first philosophy and acommercially-oriented mindset; - You will create new benefits andrewards for our clients with tailor made campaigns that willimprove retention, order frequency and engagement, as well asincrease the customer lifetime value and satisfaction; - You willmonitor, report and bring insights on how to improve KPIs andcustomers engagement; - You will conduct A/B testing to optimizeuser experience, conversion rates and other relevant KPIs such asRFM, engagement, customer lifetime value and satisfaction. What weoffer We offer a full-time permanent contract and a competitivesalary. - Welfare Budget. You can use this credit for a wideselection of services (education, public transport, vacations andentertainment, wellness, culture etc). - Home Workstation Budget.You can purchase items you will use to build your own homeworkstation (such as an ergonomic chair, desk PC screen, deskfootrest, desk lamp, mouse, mousepad, keyboard, professionalheadphones PC adapter). - Mental Health Support. You can start apsychotherapy path with Unobravo, with Everli fully covering thefirst five sessions of therapy. - Discount on your grocery withEverli.com. Anytime you use our service to get your grocery, youcan apply a reserved discount on your basket. What you bring - Youhave a Master of Science in Economics, Marketing or similar - Youdeveloped a deep experience (5+ years) in CRM, loyalty and/orretention marketing in B2C companies (experience in start-ups orscale-ups is a plus); - You have experience in the set up andmanagement of CRM platforms, ideally Braze; - You have a proficientknowledge of Office 365 package; - You speak English fluently; -You can handle multiple projects, prioritize work assignments, meetdeadlines and work in a fast-paced environment; - You have acustomer-first and a commercially-oriented mindset; - You are ahighly logical, analytical and innovative thinker, with excellentproblem-solving skills and passion for data-informed decisionmaking. Everli is proud to be an equal opportunity employer. Wefoster an inclusive and diverse workplace. No matter who you are,what you look like or how many years ago you started your career:you will always be welcome in our team. Just like in a grocerystore, diversity is richness!