Purpose & Overall Relevance for the Organization:
- Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts via insights and analysis of online performance
- Act as the digital analytics expert within the team by turning insights into actions to win the consumer online across all digital touchpoints
Role & Responsibilities:
- Developing data visualization tools (Power BI) and processes to lend insights into accounts’ online performance in the marketplace
- Analyzing product performance data across multiple markets and making recommendations to accounts on how to drive performance
- Working x-functionally with Sales & Marketing to develop new tools and processes to accelerate key account initiatives
- Analyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment content & availability
- Oversee data pipeline workflow and standardization processes ensuring for top-level data quality and automation
- Assist the Senior Manager DPC in optimizing category range and assortment planning performance for future seasons
Key Relationships:
- Defined winning Retail Partners (Specialty accounts)
- East Europe DPC structures
- East Europe Sales Teams
- East Europe Sales Operations
- East Europe Omnichannel Departments
- East Europe Brand Activation Departments
- East Europe GTM managers
KPIs:
• adidas E-commerce sales results of defined Digital Partners from the Strategic Account portfolio
- Our brands’ qualitative share in the offer of defined Digital Partners
- Our brands’ share in “on site” communication within defined Digital Partners
- Data and analysis requested by Sales and Marketing departments covered in 100%
- Implementation & support for DPC projects, processes & initiatives
Knowledge, Skills and Abilities:
- Advanced knowledge of PowerBI & Excel
- Proactive mindset that translates to a “build-measure-learn” mentality
- Proven eCommerce expertise and experience with a track record of successfully managing eComm business both in terms of Sales and Trade marketing Communication
- Natural passion for social media, digital advertising and new technologies
- Ability to work in virtual teams
- High analytical skills for strategy development, business planning, decision planning
- Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
- High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
- Mental flexibility, initiative and determination, results oriented
- Fluent English is a must [written and spoken]
Requisite Education and Experience / Minimum Qualifications:
- University degree, preferably in Business, Digital Marketing, Statistics or Quantitative research
- Functional: > 2 years analytical experience (experience in sales, marketing and / or consulting area)
- Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
- Exposure: sports/fashion/consumer goods
- Understandig of e-commerce and digital performance KPIs plus and fluency in Google Analytics (or alike tool) is a must
- Proficiency in Advanced Excel, Power Point and Outlook is required
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.