Requirements: English
Company: Borgo Santo Pietro Lifestyle Group
Region: Florence , Tuscany
Borgo Lifestyle Group is a dynamic, fast-growingcompany with a solid international presence in the luxury lifestyleindustry. Our growth is driven by enthusiasm and creativitytogether with a continued strive for excellence and are we seekinglike-minded people to join us in our great work environment. Basedin Florence, the Borgo Lifestyle Group is a constant and rapidlyexpanding company which includes Borgo Santo Pietro, a 5-starluxury boutique hotel that includes two restaurants and a holisticSpa; Saporium Michelin star restaurant in Florence; Satori customyacht; Seed to Skin Tuscany, luxury skincare line known for GreenMolecular Science products and spa-focused approach that can befound in the top spas and retailers worldwide. We are seeking acreative and driven Digital PR & Brand Strategist passionateabout lifestyle, hospitality and luxury. He/she is responsible forcrafting compelling narratives, develops and executes onlinestrategies to enhance brand visibility and build positiverelationships with our targeted clientele. Main responsibilities: -Plan and manage digital PR & marketing campaigns. - Create,develop and implement unique storytelling to translate intostrategic execution and achieve company goals. - Ensure that thestorytelling created is executed and aligned to the brand strategyand company vision. - Develop and execute digital PR campaigns:craft and implement strategies to secure media coverage, buildrelationships with influencers, and manage online reputation. -Stay updated with the latest digital trends, tools, and bestpractices to ensure the company remains competitive. - Work closelywith top management, and creative teams to ensure cohesive andconsistence brand messaging. - Analyse data and track resultsmeasuring the impact of PR efforts and adjust strategiesaccordingly. Candidate profile: - Bachelors degree in Marketing,Communications or related fields is considered as a strong plus. -At least 4 years of experience in digital PR and brand strategy isa must. - Mandatory experience in luxury brands within hospitalityand/or lifestyle industries. - Fluent in Italian and English iscompulsory. - Excellent communication skills. - Creativity and akeen eye for visual content is a must. - Ability to multitask andmanage multiple projects simultaneously. - Knowledge of SEO andcontent marketing principles. - Knowledge of Adobe programs is amust. - Driving license is required. - Frequent travels must beexpected for this position. Details of the offer: Full timecontract Location: Florence, Italy Starting date: June 2025 Pleaseinclude your portfolio in the CV.