Requirements: English
Company: Axiles Bionics
Region: Brussels Metropolitan Area ,
About Us
Axiles Bionics is a Brussels-based spin-off from Brubotics (VUB), specializing in Robotics, Artificial Intelligence, and Biomechanics. Our mission? To bring peace of mind and body to amputees through innovative bionic solutions and outstanding services.
Position Overview
Axiles Bionics is expanding its marketing team, and were looking for two exceptional individuals to join us.
As our first dedicated marketing hires, youll work closely with our Chief Marketing Officer to shape the future of our marketing efforts.
This is more than just executionwere looking for individuals who will contribute to our vision, drive marketing innovation, and help craft a bold and effective strategy to position Axiles Bionics as a leader in prosthetic technology.
What Youll Do:
- Marketing Strategy: Define and execute a bold, forward-thinking marketing strategy that strengthens brand awareness and market presence.
- Design & Production: Create impactful visuals and materialsproduct documentation, brochures, trade show assets, videos, animationsthat bring our story to life.
- Website & App Management: Take ownership of our website and app content, driving lead generation and user experience.
- Campaigns & Performance: Launch innovative campaigns, track their impact, and optimize for results.
- Evaluate the effectiveness and cost-efficiency of marketing initiatives, ensuring maximum impact.
- Transform creative ideas into structured, actionable plans that deliver measurable results.
If youre creative, dynamic, and ambitious, and youre eager to not only execute but also innovate, challenge the status quo, and shape the future of our brand and company, we want to hear from you!
Key Responsibilities
Depending on your role, you will contribute to:
Strategic Marketing Leadership & Brand Positioning
- Shape and execute a bold, long-term marketing strategy that positions Axiles Bionics as a market leader in prosthetic technology.
- Develop and refine our brand identity, storytelling, and messaging, ensuring we stand out from competitors.
- Identify unique differentiators in our products and technology and translate them into compelling marketing narratives.
- Align marketing efforts with business objectives to drive global awareness, credibility, and adoption.
Vision-Driven Growth & Market Expansion
- Bring bold ideas, and contribute to an ambitious and forward-thinking marketing vision, ensuring Axiles Bionics stays ahead in the industry.
- Explore and define new market opportunities, audience segments, and strategic partnerships to accelerate growth.
- Lead thought leadership initiativespositioning Axiles Bionics as a key voice in the future of prosthetic innovation.
Content Creation & Visual Storytelling
- Develop powerful, high-quality content that not only informs but inspiresacross social media, newsletters, blogs, trade fairs, product documentation, videos, and animations.
- Ensure consistent and compelling brand identity across all materials, making Axiles Bionics instantly recognizable.
Community & Ecosystem Engagement
- Act as the voice of Axiles Bionics, fostering strong relationships with industry professionals, patients, and partners.
- Build a thriving community by sparking engaging conversations, educational content, and advocacy.
- Leverage our brands mission to inspire and create emotional connections with our audience.
Breakthrough Campaigns & Event Activation
- Design and execute high-impact marketing campaigns that push boundaries and drive real engagement.
- Innovate with growth hacking techniques, product-driven campaigns, and bold storytelling.
- Develop event strategies that maximize visibility and industry influence.
Data-Driven Decision Making & Performance Optimization
- Establish data-backed marketing strategies, analyzing impact, ROI, and areas for improvement.
- Optimize campaigns through A/B testing, audience insights, and performance tracking.
Innovation & Market Disruption
- Stay at the forefront of emerging market